# Supersized Suitcases Goyard Storefront in London is Consumed by Giant Luggage By Tisah Tucknott | Published 2009-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goyard-london References: [highsnobiety](http://www.highsnobiety.com/news/2009/07/26/goyard-london-store-coming-soon/) & [goyard.fr](http://goyard.fr/goyard.html) This supersized suitcase could be made for a giant, but it is instead the façade of a store in London, UK Goyard will be opening soon this summer for fashionable folk. The French boutique is expanding as London marks the company's first European flagship store after the successful original store in Paris. Check out the [Goyard London](https://www.trendhunter.com/trends/goyard-pet-luxe) flagship store for a better look at the [gigantic trunk](https://www.trendhunter.com/trends/giant-hamilton-handbag). **Implications** - With an abundance of stores and vendors in urban areas, it's essential for business owners to have an inviting store facade. A unique storefront which stands out from the rest in design will beckon customers in and attract attention. Corporations should consider creating atypical storefronts when designing their chain locations. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 14% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Unique Storefront Designs:** Businesses can attract customers by creating atypical storefront designs. - **Oversized Displays:** Businesses can implement oversized displays to create buzz and attract attention. - **Flagship Store Expansion:** Businesses can expand their operations by opening flagship stores in new regions. ### Who This Affects Most - **Retail:** Retailers can attract more customers by having unique and inviting store facades. - **Advertising:** Advertising agencies can create oversized displays to promote brands and attract attention. - **Real Estate:** Real estate developers can attract tenants by creating buildings with unique and innovative designs. ## Related on Trend Hunter - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Pop-Up Luggage Retail Activations](https://www.trendhunter.com/trends/antler-retail-popup.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Reintroduced New York Boutiques](https://www.trendhunter.com/trends/la-maison-unique.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Architecturally Reimagined Luggage Lines](https://www.trendhunter.com/trends/louis-vuitton-trunk1.md) - [Travel Trunk-Inspired Shelves](https://www.trendhunter.com/trends/louis-vuitton-cabinet-of-curiosities-by-marc-newson.md) - [Luxury Luggage Boutique Openings](https://www.trendhunter.com/trends/rimowa-yorkdale-boutique.md)