# Classic Trunk Chronicles The Goyard Brand Book Comes with a Customizable Case By Trenton Millar | Published 2012-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goyard-brand-book References: [selectism](http://www.selectism.com/2012/09/14/goyard-limited-edition-handmade-brand-book-customisable-trunk/) & [devambez](http://www.devambez.com/en/) The [Goyard](https://www.trendhunter.com/trends/goyard-pet-luxe) Brand Book was compiled by Parisian publisher Devambez. It chronicles the story of Goyard, the 160-year-old trunk making company. The book includes photographs, catalogue images and customized items from the company's past. All of this comes in a handmade customizable trunk. The book is a [limited edition product](https://www.trendhunter.com/trends/taschen-and-louis-vuitton) with only 233 copies being printed (the same as the company's original address). Though the book has a hefty asking price at €6000, copies of the book are being donated to libraries worldwide, which offers people with shallower pockets a chance to explore this company's remarkable history. Though a trunk and a suitcase are almost the same, there is something about having a trunk with you that feels classic and full of character. Get yourself a trunk for your travels with the Goyard Brand Book and customizable trunk. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Customizable Trunk:** Opportunity for disruptive innovation: Explore customizable trunks for various purposes and industries. - **Limited Edition Products:** Opportunity for disruptive innovation: Create limited edition products to enhance exclusivity and luxury experiences. - **Heritage Brand Storytelling:** Opportunity for disruptive innovation: Develop immersive brand experiences that showcase the rich history and heritage of companies. ### Who This Affects Most - **Luxury Travel Goods:** Opportunity for disruptive innovation: Innovate and differentiate luxury travel goods by incorporating customization and limited edition elements. - **Publishing:** Opportunity for disruptive innovation: Merge traditional print publications with customized and limited edition offerings to revive the publishing industry. - **Museum and Library Services:** Opportunity for disruptive innovation: Utilize limited edition products and immersive brand experiences to attract and engage visitors in museums and libraries. ## Related on Trend Hunter - [Travel Trunk-Inspired Shelves](https://www.trendhunter.com/trends/louis-vuitton-cabinet-of-curiosities-by-marc-newson.md) - [Opulent Brass Travel Trunks](https://www.trendhunter.com/trends/louis-vuitton-courrier-lozine-110-lv-brass.md) - [Modern Luxury Pet Accessories](https://www.trendhunter.com/trends/goyard-pet-luxe.md) - [Stylish Hard-Shell Trunks](https://www.trendhunter.com/trends/bounce-checkin-trunk.md) - [Architecturally Reimagined Luggage Lines](https://www.trendhunter.com/trends/louis-vuitton-trunk1.md) - [Footwear Brand Heritage Books](https://www.trendhunter.com/trends/book-of-birkenstock.md) - [Horological Chronicle Books](https://www.trendhunter.com/trends/watch-stories-savoirfaire.md) - [Luxe Retro-Inspired Luggage Designs](https://www.trendhunter.com/trends/carl-friedrik-trunk.md) - [Luxe Fragrance-Filled Trunks](https://www.trendhunter.com/trends/fragrance-trio.md)