# Refreshing Plant-Based Beverages The Goya Aloe Vera Drinks Come in Four Varieties By Michael Hemsworth | Published 2021-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/goya-aloe-vera-drinks References: [csnews](https://www.csnews.com/goya-aloe-vera-drinks) & [goya](https://www.goya.com) The new Goya Aloe Vera drinks are being launched by the brand to help offer consumers with different options to try out when in search of a [plant-based refreshment](https://www.trendhunter.com/trends/alpro-meal-to-go). The drinks come in four flavors including Mango, [Coconut, Original and Pineapple](https://www.trendhunter.com/trends/pineapple-coconut), which are all includes with premium ingredients. The drinks are well-suited for being enjoyed on their own, while also being great for incorporation into [smoothies, teas, cocktails](https://www.trendhunter.com/trends/belvoir-farm) and more. The Goya Aloe Vera drinks are arriving at a price point of $1.49 each and speaks to changing consumer preferences when it comes to their hydration. The drinks check off a number of boxes including flavor, function and form when it comes to delivering a finely tuned refreshment option to consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beverages Surge:** With the rise of veganism and an increased focus on sustainability, plant-based beverages are becoming more popular than ever. - **Functional Ingredients in Beverages:** Consumers are looking for more than just taste - functional ingredients like aloe vera that offer health benefits are becoming a must-have in beverages. - **Customizable Drinks:** Consumers are looking for drinks that can be personalized and customized to their unique tastes and preferences. ### Where This Applies - **Non-dairy Beverage Industry:** As more consumers switch to plant-based diets, the non-dairy beverage industry is experiencing significant growth and innovation. - **Functional Beverage Industry:** With consumers looking for health benefits in their drinks, the functional beverage industry is becoming increasingly important. - **Hospitality Industry:** Customizable plant-based beverages like the Goya Aloe Vera drinks are perfect for the hospitality industry, where unique and personalized drink options are in high demand. ## Related on Trend Hunter - [Canned Sparkling Juices](https://www.trendhunter.com/trends/sparkling-juices.md) - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Easy-to-Use Classic Cocktail Mixers](https://www.trendhunter.com/trends/goya-cocktail-mixers.md) - [Free-From Sparkling Water Drinks](https://www.trendhunter.com/trends/goya-fontenova-sparkling-spring-water.md) - [Delivery-Backed Green Juices](https://www.trendhunter.com/trends/pure-green-1.md) - [Aloe-Infused Lemonades](https://www.trendhunter.com/trends/strawberry-lemonade-twist.md) - [Bubbly Beneficial Refreshments](https://www.trendhunter.com/trends/functional-sparkling-beverage.md) - [Darkly Refreshing Hydration Drinks](https://www.trendhunter.com/trends/juice-hydration-drinks.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md)