# Plant-Based Protein Bakery Additives GoWell® Tasty Protein Has a Subtle Flavor with No Off-Notes By Michael Hemsworth | Published 2025-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gowell-tasty-protein References: [vegconomist](https://vegconomist.com/ingredients/goodmills-innovation-plant-based-protein-blend-baked-goods/) & [goodmillsinnovation](https://www.goodmillsinnovation.com/en/)  The [GoodMills Innovation](https://www.trendhunter.com/trends/vitatex-vegan-snack-premix) GoWell® Tasty Protein has been created by the brand as a plant-based protein blend additive for use in the baked goods industry that will help to elevate nutritional benefits in a subtle way. The ingredient is crafted from a blend of [fava beans](https://www.trendhunter.com/trends/favapro), yellow peas, [sunflower seeds](https://www.trendhunter.com/trends/sunflower-protein-ingredient) and wheat with a protein content of 60% with a subtle flavor profile and no off-note flavors. The ingredient is formulated with versatility in mind to allow for incorporation into a recipe without having to make major alterations. Head of Marketing Communications Katharina Haack commented on the GoodMills Innovation GoWell® Tasty Protein saying, "Plant-based nutrition is a building block towards a more sustainable future, and this is where we want to make a major contribution. Our raw materials enable manufacturers to produce high-quality meat and fish alternatives on an industrial scale, all of which are convincing in terms of taste, sensory properties, and nutritional physiology. Only in this way can plant-based products gain an even greater market share.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 23% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nutrient-enriched Baked Goods:** Baking companies are embracing plant-based protein additives to enhance the nutritional profile of their products without altering flavor. - **Versatile Food Ingredients:** Manufacturers are developing flexible ingredients like protein blends that integrate seamlessly into existing recipes. - **Sustainable Food Production:** There is a growing trend towards ingredients like GoWell® Tasty Protein that support eco-friendly food manufacturing by offering plant-based alternatives. ### Where This Applies - **Plant-based Foods:** The plant-based food industry is expanding with innovations like protein blends that cater to both taste and nutritional needs. - **Bakery and Confectionery:** Bakeries are innovating with ingredients that provide high protein content while maintaining taste and texture. - **Food Technology:** The food tech industry is advancing through the creation of adaptable ingredients like plant-based protein blends designed for broad application. ## Related on Trend Hunter - [Textured Wheat Plant Proteins](https://www.trendhunter.com/trends/roquette-nutralys.md) - [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md) - [Plant-Based Baking Ingredient Substitutes](https://www.trendhunter.com/trends/ingood-by-olga.md) - [Bean-Based Food Additives](https://www.trendhunter.com/trends/ingredion-vitessence-prista.md) - [Improved Pea Protein Innovations](https://www.trendhunter.com/trends/taste-and-texture.md) - [Fava Bean Protein Products](https://www.trendhunter.com/trends/fava-bean-protein-isolate.md) - [Creamy Fava Proteins](https://www.trendhunter.com/trends/sensus-america.md) - [Nutritious Plant-Based Food Ingredients](https://www.trendhunter.com/trends/foodiq-fabea.md) - [Cold-Pressed Bar Plant Proteins](https://www.trendhunter.com/trends/ingredion-vitessence-pea-100-hd.md)