# Light-Oriented Outdoor Decor Govee Launches a New Colorful Outdoor Light Collection By Amy Duong | Published 2023-07-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/govee1 References: [yankodesign](https://www.yankodesign.com/2023/07/16/how-to-decorate-outdoor-spaces-and-light-up-your-summer-nights-with-govee-outdoor-light-collection/)  [Govee](https://www.trendhunter.com/trends/govee-outdoor-string-lights-2) unveils a new collection of Permanent Outdoor Lights to bring a colorful touch to the exterior of users' homes. It is a hassle-free solution that allows homeowners to install the lights by themselves. The seamless process ensures that they do not have to rely on costly assistance. Additionally, it is able to withstand weather conditions between -4°F to 140°F temperatures and heavy rain. Similar to the rest of the products by Govee, the Permanent Outdoor Lights offer homeowners plenty of customization options. This includes over 70 scene modes as well as 16 million colors. The system can be controlled through the Govee app which is accessible through Google Assistant and [Amazon](https://www.trendhunter.com/trends/atomi-smart-wifi-led-floodlight) Alexa. The lights are balanced and can be put up all year round. Image Credit: Govee ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 24% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Customizable Outdoor Lighting:** There is an opportunity for companies to innovate in the outdoor lighting market by offering customizable options and integration with smart home systems. - **DIY Installation Solutions:** Companies can disrupt the outdoor decor industry by providing hassle-free, do-it-yourself installation solutions for consumers. - **Weather-resistant Outdoor Products:** There is a potential for disruptive innovation in creating durable and weather-resistant outdoor decor products that can withstand various weather conditions. ### Industries Being Reshaped - **Outdoor Lighting:** The outdoor lighting industry has an opportunity to capitalize on the demand for customizable and smart integration capabilities. - **Home Decor:** The home decor industry can benefit from offering DIY installation solutions for consumers looking to enhance their outdoor spaces. - **Smart Home Technology:** Companies in the smart home technology industry can explore partnerships and integrations with outdoor decor manufacturers to offer seamless control of outdoor lighting through voice assistants and mobile apps. ## Related on Trend Hunter - [Connected Exterior String Lights](https://www.trendhunter.com/trends/govee-outdoor-string-lights-2.md) - [Connected Multicolor Outdoor Lights](https://www.trendhunter.com/trends/govee-outdoor-wall-light.md) - [Solar-Powered Smart String Lights](https://www.trendhunter.com/trends/govee-outdoor-solar-string-lights.md) - [Outdoor Lamp Post Lights](https://www.trendhunter.com/trends/outdoor-lamp-post-light.md) - [Smart Ambient Exterior Lights](https://www.trendhunter.com/trends/govee-outdoor-updown-wall-light.md) - [All-In-One Festive Lighting](https://www.trendhunter.com/trends/lighting-experience.md) - [Advanced Exterior Illumination Systems](https://www.trendhunter.com/trends/lifx-outdoor-lights-collection.md) - [Self-Expressive Custom Rope Lights](https://www.trendhunter.com/trends/neon-rope-light.md) - [Curtain-Style Smart Lights](https://www.trendhunter.com/trends/govee-rgbic-curtain-lights.md)