# Sleek Soda Sneakers Gourmet and Pepsi Team Up to Create Killer Kicks Called 'Gourmet Uno' By Michael Hines | Published 2010-01-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-uno References: [streetlevel](http://www.streetlevel.com/2010/01/08/pepsi-x-gourmet-uno/) & [sojones](http://www.sojones.com/streetwear/gourmet-shoes/) The Gourmet Uno is an example of cross-branding done right. These shoes look sexy. I’m not a huge fan of shoes what with all the sun and sand down here in California, but even I would wear these. The Gourmet Uno has [Pepsi](https://www.trendhunter.com/trends/shaq-attaq-2)’s fingerprints all over it. The Pepsi logo replaces the O in Gourmet and the laces and trim on the back of the shoe all have familiar Pepsi colors. It’s time to wait and see what [Coke](https://www.trendhunter.com/trends/cocacola-x-crocs) thinks about the Gourmet Uno. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Cross-branding:** The Gourmet Uno showcases the potential for cross-branding collaborations to create unique and visually appealing products that target a wider consumer base. - **Branded Apparel:** The Gourmet Uno highlights the rising trend of incorporating brand logos and design elements into fashion items, unlocking new opportunities for brands to extend their reach beyond traditional product categories. - **Limited Edition Collectibles:** The Gourmet Uno taps into the growing consumer demand for limited edition collectible items, providing an opportunity for brands to create exclusive products that drive hype and engagement. ### Sectors Adopting This - **Footwear:** The collaboration between Gourmet and Pepsi in the Gourmet Uno shoes demonstrates the potential for innovative partnerships and designs in the footwear industry. - **Beverage:** The Gourmet Uno showcases how beverage companies like Pepsi can expand their brand presence by entering the fashion industry through collaborations and branded apparel. - **Consumer Goods:** The Gourmet Uno exemplifies how consumer goods companies can leverage cross-branding and limited edition collectibles to create unique and desirable products that resonate with consumers. ## Related on Trend Hunter - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Soda-Inspired Sneaker Designs](https://www.trendhunter.com/trends/wolverine-y-jarritos.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md)