# Gourmet Sushi Grocers Sainsbury's Grocery Store Offers a Grab-and-Go Gourmet Sushi Bar By Ell Smith | Published 2017-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-sushi-bar References: [getsurrey](http://www.getsurrey.co.uk/whats-on/shopping/sainsburys-sushi-bar-opens-take-13210707) & [intrafish](http://www.intrafish.com/news/777525/sainsburys-expanding-sushi-bar-concept) A gourmet sushi bar has opened in [Sainsbury's](https://www.trendhunter.com/trends/sainsburys-4) offering healthy and thoughtfully prepared meals to the on-the-go consumer. Sainsbury's is the second leading grocer in the United Kingdom, offering its shoppers the basic necessities for home dining and meal preparation as well as ready made over-the-counter meals. As part of its commitment to providing consumers with distinct and high quality food, the grocery chain has implemented a gourmet sushi bar that equips highly trained chefs with fresh ingredients to create healthy meal options at a great value. Freshly prepared in front of customers, this [grab-and-go](https://www.trendhunter.com/trends/parfetts-shop-go) menu offers consumers a gourmet experience at an accessible price. Sainsbury's gourmet sushi bar maximizes on the store's space by offering its customers a greater selection of healthy meal options that fuse convenience and affordability with high quality ingredients. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 81% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gourmet Grab-and-go:** The popularity of gourmet grab-and-go options is increasing as consumers look for convenient and healthy meal options. - **In-store Food Prep:** Providing in-store food prep options offers customers a unique and customizable dining experience. - **Affordable Gourmet:** Affordable gourmet options are disrupting the traditional perception of gourmet food as expensive and exclusive. ### Industries Being Reshaped - **Grocery Retail:** Grocery retailers can expand their food offerings and tap into the growing demand for convenient and healthy meal options by implementing in-store gourmet grab-and-go options. - **Foodservice:** The foodservice industry can capitalize on the trend of in-store food prep by offering customized meal options and unique dining experiences. - **Healthy Fast Food:** These gourmet grab-and-go options cater to the growing demand for healthy fast food options that provide both convenience and nutrition. ## Related on Trend Hunter - [Pan-Asian Ready Meals](https://www.trendhunter.com/trends/sainsburys-4.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Convenient Mediterranean Cuisine Ranges](https://www.trendhunter.com/trends/odysea-product.md) - [Social Good Ready Meals](https://www.trendhunter.com/trends/sainsburys-italian-style-ready-meals.md) - [Grab-And-Go Supermarket Foods](https://www.trendhunter.com/trends/sister-sister-kitchen-meals.md) - [Globally-Inspired Ready-to-Eat Foods](https://www.trendhunter.com/trends/asda-foodtogo-range.md) - [Grocery Store California Rolls](https://www.trendhunter.com/trends/trader-joes-california-roll.md) - [Ancient Grain Japanese Gins](https://www.trendhunter.com/trends/ukiyo-gin.md) - [Seasonal Grocery Aisle Launches](https://www.trendhunter.com/trends/taste-the-difference.md)