# Fresh Market Grocers This Gourmet Supermarket Design Takes Shoppers on a Culinary Journey By Rebecca Byers | Published 2015-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-supermarket-design References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/27/carrefour-gourmet-market-by-interstore-design-and-schweitzerproject-milan-italy/) This gourmet supermarket design definitely blurs the line between a farm fresh marketplace and grocery retail. The [Carrefour Gourmet Market](https://www.trendhunter.com/trends/carrefour-smartphone-app) in Milan is a modern marvel that features a cheese showroom, wine tasting department, salumi counter and much more. Designed by [Interstore Design](https://www.trendhunter.com/trends/sobeys-flexstore) and Schweitzerproject, Carrefour is sure to influence the future of gourmet supermarket design based on its dedication to creating a replica of the fresh market experience. By bringing in culinary experts in all regards, the grocery store goes above and beyond the grocery retail experience and infuses it with a sense of authenticity that is likely very rare in a corporate retail setting. The Carrefour Gourmet Market in Milan is an excellent example of retailers providing immersive, educational in-store experiences that build on the consumers' relationship with the product. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gourmet Supermarket Design:** Opportunities for retailers to provide immersive, educational in-store experiences that build relationship with the product. - **Farm Fresh Market:** Opportunities for blending farm fresh marketplace and grocery retail experiences. - **Replicating Fresh Market Experience:** Opportunities for creating authentic and fresh market experience for consumers. ### Where This Applies - **Retail Industry:** Opportunities for creating innovative in-store experiences to compete with online shopping. - **Food Industry:** Opportunities for creating a unique and authentic shopping experience for gourmet and fresh food products. - **Hospitality Industry:** Opportunities to incorporate culinary experts and interactive displays into grocery stores, adding to the consumer experience. ## Related on Trend Hunter - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Brick-and-Mortar Digital Grocer Stores](https://www.trendhunter.com/trends/freshdirect-retail-location.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Omnicategory Asian Food Markets](https://www.trendhunter.com/trends/seven-fresh.md) - [High-End Specialty Food Stores](https://www.trendhunter.com/trends/specialty-food-stores.md)