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# Rubber Ducky-Inspired Kicks
The New 2012 Gourmet Quadici Shoe Boasts Nostalgic Childhood Traits

By Jaime Neely | Published 2011-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-quadici-shoe
References: [freshnessmag](http://www.freshnessmag.com/2011/07/12/gourmet-quadici-spring-summer-2012-preview/) & [gourmetfootwear](http://gourmetfootwear.com/)

The new Gourmet Quadici shoe for the brand's Spring/Summer 2012 collection transports me back to the rainy days of my childhood, splashing through puddles wearing my favorite pair of [rubber duckies](https://www.trendhunter.com/trends/esenes-worldwide-frog-clogs). The Gourmet Quadici shoe embodies all things outdoorsy, with its waterproof top to [mountain boot-like lace-up top](https://www.trendhunter.com/trends/allterrain-clog-2).

While the shoe was inspired by orthodox mountain parkas, the white midsole featuring a cushioning system also makes it a suitable footwear option for a metropolitan look. Available in a soft palette of beige, mauve, red and eggplant purple, the new Gourmet Quadici shoe delivers versatile style and sophistication to its wearer.

**Implications** - Businesses that are capable of reinventing an outdated or older product into one with contemporary and modern characteristics will fare well in today's society. Consumers will be drawn to products' [nostalgic traits](https://www.trendhunter.com/trends/jasper-zionics) and be more willing to invest their time and money into a product with which they share a connection.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 18% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Reinventing Nostalgia:** Businesses can capitalize on consumers' nostalgia by reinventing outdated or older products with contemporary characteristics.
- **Versatile Style and Sophistication:** There is an opportunity for businesses to offer versatile and sophisticated products that appeal to consumers looking for both urban and outdoor aesthetics.
- **Nostalgic Connection:** Products that evoke a sense of nostalgia in consumers create a connection that can lead to increased engagement and loyalty.

### Who This Affects Most

- **Footwear:** The footwear industry can explore reinventing classic designs with modern features, capitalizing on consumers' desire for nostalgia.
- **Fashion:** The fashion industry can tap into the trend of versatile style and sophistication by creating clothing and accessories that combine urban and outdoor aesthetics.
- **Retail:** Retailers can curate and showcase nostalgic products that invoke a sense of connection in consumers, driving sales and customer loyalty.

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