# Chef-Created Popcorn Flavors Joe & Seph’s Collaborated on a Series of Gourmet Popcorn Flavors By Laura McQuarrie | Published 2018-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-popcorn-flavors References: [barmagazine](https://barmagazine.co.uk/joe-sephs-launches-new-popcorn-flavours-with-leading-chefs/) & [joeandsephs](https://www.joeandsephs.co.uk/pouches) Some of the most common popcorn seasonings include cheddar, dill pickle or sweet cinnamon, but popcorn brand Joe & Seph’s recently collaborated with leading chefs on new and unexpected [gourmet popcorn flavors](https://www.trendhunter.com/trends/belles-gourmet-popcorn). To coincide with the opening of Brasserie Prince By Alain Roux in Edinburgh, Joe & Seph’s worked with the [Michelin](https://www.trendhunter.com/trends/sandwich-sommeliers)-starred father-son chef duo Michel and Alain Roux to create flavors like Root Ginger & Lemongrass, Blue Cheese & Rhubarb and Piña Colada. These three new [artisanal air-popped popcorn flavors](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn) will be available at the restaurant. In the case of the Blue Cheese & Rhubarb flavor, dried blue cheese is combined with rhubarb paste to create what is said to be "an unusual combination that complements each other brilliantly." All of the new popcorn flavors spotlights each collaborator's passion for capturing and enhancing flavors. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chef-created Popcorn Flavors:** Opportunity for chefs to collaborate with popcorn brands and create unique and unexpected gourmet flavors. ### Industries Being Reshaped - **Popcorn:** Popcorn brands can collaborate with chefs to create artisanal flavors and elevate the popcorn experience. - **Restaurant:** Restaurants can partner with popcorn brands to offer exclusive and innovative popcorn flavor options on their menus. - **Food and Beverage:** There is an opportunity for food and beverage companies to explore unique flavor combinations and create gourmet popcorn products. ## Related on Trend Hunter - [Collaboration Popcorn Seasonings](https://www.trendhunter.com/trends/orville-redenbacher-popcorn-seasonings.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Movie-Inspired Popcorn Products](https://www.trendhunter.com/trends/popcorn-shed.md) - [Spicy Cheesy Popcorn Snacks](https://www.trendhunter.com/trends/flamin-cheesy.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Artisan-Inspired Popcorn Seasonings](https://www.trendhunter.com/trends/kernel-seasons.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Gin-Paired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club.md) - [Gourmet Kettle Corn Snacks](https://www.trendhunter.com/trends/belles-gourmet-popcorn.md)