# Convenience-Focused Gourmet Oatmeal Cups Straw Propeller Boasts a Wide Selection of Flavors By Kalin Ned | Published 2019-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-oatmeal References: [strawpropeller](https://strawpropeller.com/collections/oatmeal) & [fooddive](https://www.fooddive.com/news/oatmeal-is-hot-thanks-to-its-convenience-and-health-halo/547685/) Generation Z is known to be health-focused and in favor of convenience, hence, these gourmet oatmeal cups are a perfect option. Launched by Straw Propeller, the offerings are affordable at a range between $3.25 - $3.50 USD and they boast some extravagant flavors — from Moroccan Spice, Indian Curry, and Cinnamon Maple Pecan to Peaches & Berry Bramble, Banana Bread, and Maple Oats. A good source of protein, the gluten-free oats satisfy the young demographic which is "attracted to easy-to-prepare meals, as well as snacking." For Gen Zers who really want to be conscious about their consumption, organic gourmet oatmeal cups are also available. The flavors in this category include an Almond Cacao Crunch, Banana Pancakes and Cinnamon Raisin Swirl. With a rich abundance in creative flavors, as well as the option to be microwaved, Straw Propeller's gourmet oatmeal will surely appeal to the younger crowd. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Gourmet Food:** Incorporating gourmet ingredients and flavors in quick, easy-to-prepare meals for the health-focused and time-constrained demographic. - **Organic Food for Gen Z:** Offering organic and sustainably sourced ingredients in gourmet food options catering to younger consumers. - **Gluten-free Options for Busy Lifestyles:** Providing high-quality gluten-free options for consumers who desire convenience without sacrificing healthy eating habits. ### Sectors Adopting This - **Convenience Food Industry:** Developing and producing gourmet meal options that balance convenience, nutrition, and creativity for the on-the-go consumer. - **Organic Food Industry:** Creating and marketing organic and sustainably-sourced meal options that cater to the younger, health-conscious demographic. - **Gluten-free Food Industry:** Developing and producing high-quality gluten-free and nutritionally balanced food options for consumers who lead busy lifestyles and prioritize convenience. ## Related on Trend Hunter - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Convenient Breakfast Meals](https://www.trendhunter.com/trends/convenient-breakfast-meal.md) - [Savory Oat-Based Lunch Meals](https://www.trendhunter.com/trends/convenience-meals.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [High-Protein Dessert-Flavored Porridges](https://www.trendhunter.com/trends/fuel10k-porridge.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md)