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# Sumptuous Vermin Bait
Gourmet Mouse Traps by Davide Luciano is Worth the Risk

By Meghan Young | Published 2013-11-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-mouse-traps
References: [psfk](http://www.psfk.com/2013/11/gourmet-meal-mouse-trap.html) & [davideluciano](http://www.davideluciano.com/)

The Gourmet Mouse Traps photo series will probably bring to mind Remy, the main character from the beloved [Disney](https://www.trendhunter.com/trends/mouse) animation, "Ratatouille." Only a rat of his caliber would be able to truly appreciate the dangerously decadent meals lying as bait on the classic traps. And he'd probably be the only one clever enough to get to them successfully without croaking in the process.

Shot by [fine-art photographer](https://www.trendhunter.com/trends/looks-delicious) Davide Luciano and arranged by food stylist Claudia Ficca, the Gourmet Mouse Traps series was inspired by a week-long [cheese advertising](https://www.trendhunter.com/trends/cheese-rave) shoot in New York. Proclaiming himself to be in a 'cheesy state of mind,' he teamed up with Ficca to create such dishes as creamy cheesecake, grilled cheese, layered lasagna, bagel & lox and nachos.

Gourmet Mouse Traps looks so delicious, humans would probably risk a nasty pinch to get to them.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 12% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Gourmet Mouse Traps:** Opportunity for creating visually appealing and gourmet-style mouse traps to attract consumers.
- **Fine Art Photography:** Potential for incorporating fine art photography techniques and aesthetics into advertising campaigns.
- **Decadent Food Styling:** Potential for using food styling techniques to create visually enticing and mouth-watering meals for advertising purposes.

### Industries Being Reshaped

- **Pest Control:** Opportunity for pest control companies to develop innovative and attractive mouse traps that appeal to a wider consumer base.
- **Food and Beverage:** Opportunity for food and beverage industry to explore creative and visually appealing ways to present their products in advertising campaigns.
- **Fine Art:** Opportunity for fine art photographers and stylists to collaborate with brands and businesses to create visually stunning advertising materials.

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