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# Gourmet Mexican Chocolate Packaging
Menta Produces a Chic and Elegant Identity for Noble Cacao

By Kalin Ned | Published 2019-03-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-mexican-chocolate
References: [behance.net](https://www.behance.net/gallery/78095253/Noble-Cacao) & [menta.is](http://www.menta.is)

[Noble Cacao](https://www.trendhunter.com/trends/the-happy-egg-co-omelettes) is a company that prides itself with its gourmet Mexican chocolate product. The business relies on a passionate approach to ingredient selection and experimentation, focusing on carefully selected cacao grown from the rainforests of Mexico, with a focus on "the aromas of pineapple, banana, mango, flowers and precious woods."

To meet the incredibly sophisticated standard and curious taste of its gourmet Mexican chocolate, Noble Cacao also needed a subtle and elegant visual identity that would capture the attention of consumers who are looking to indulge in a luxurious manner. As a result, Noble Cacao taps Guadalajara-based design firm Menta who draws inspiration from "flavor intensity, unique notes, and lush origin." The gourmet Mexican chocolate ends up entertaining a [minimalist packaging aesthetic](https://www.trendhunter.com/trends/cadbury-bournville) that is accented through a stylish font and a bold colorway.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 57% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Food Packaging:** There is an opportunity to create sleek and modern packaging designs for high-end food products.
- **Minimalist Design Aesthetics:** A minimalistic design approach can be effective for making a product appear elegant and high-end.
- **Flavor-driven Product Design:** Designing products with an emphasis on flavor can create a unique and memorable experience for customers.

### Where This Applies

- **Food Packaging:** Companies can differentiate themselves by creating packaging that captures the essence of the product and appeals to luxury consumers.
- **Design and Branding:** Branding and design firms have an opportunity to create visually striking packaging that highlights the unique qualities of high-end products.
- **Gourmet Food Products:** Manufacturers of gourmet food and drink products can use packaging to convey the quality and uniqueness of their offerings, attracting discerning customers.

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