# Grandeur Gourmet Marshmallows These Marshmallows by Plush Puffs are Fluffy and Full of Flavor By Jessica Marren | Published 2013-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-marshmallows References: [firebox](http://www.firebox.com/product/5777/Plush-Puffs-Gourmet-Marshmallows?via=hp&s=1x1&t=feature) There is snack food and then there is gourmet marshmallows by Plush Pluffs. Sweet, fluffy cylinders of flavors that were -- until recently -- unheard of in the marshmallow community. I never thought I would say this but I will be reaching for a bag of marshmallows the next time I need to satisfy my sweet tooth. Plush Puffs are gourmet marshmallows available in eight divine flavors: Gingerbread, Chocolate Chipetta, Caramel Swirl, Cinnamon, Lemon Meringue, Pumpkin Pie, Toasted Coconut and Mochaccino. Whether you’re melting them, baking them, or just eating them on there own, these sweets are a next-level, flavor packed sugar rush just waiting to happen. I was shocked and pleased when I discovered Plush Puffs. Who knew marshmallows could be made to have such an [interesting variety of flavors](https://www.trendhunter.com/trends/peeps-easter)? These little treats are going to add a whole new element of taste to so many [sweet confections](https://www.trendhunter.com/trends/campfire-smores-collection), my only concern is this: are desserts getting be *too* tasty? Has the world become too decadent? ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Marshmallows:** The trend of creating gourmet marshmallows offers an opportunity for innovative flavor combinations and elevated snacking experiences. - **Flavor Exploration:** The trend of expanding the variety of flavors in marshmallows opens up possibilities for unique taste profiles and culinary experimentation. - **Decadent Desserts:** The trend of indulgent desserts prompts the need for more flavorful and luxurious marshmallow options to enhance sweet creations. ### Who This Affects Most - **Food & Beverage:** The gourmet marshmallow trend presents opportunities for food and beverage companies to innovate in the confectionery market and cater to consumers seeking unique flavors. - **Snack Foods:** The emergence of gourmet marshmallows creates a disruptive opportunity for snack food companies to introduce premium and flavor-packed marshmallow products. - **Baking & Pastry:** The expanding flavor range of marshmallows offers disruptive innovation possibilities for baking and pastry professionals to create innovative and indulgent sweet treats. ## Related on Trend Hunter - [Soft-Center Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-marshmallow.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md) - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Aerated Marshmallow Toppings](https://www.trendhunter.com/trends/shmallow.md)