# Artisanal Handcrafted Marshmallows These Gourmet Marshmallow Boxes Come in Unique Flavors By Alyson Wyers | Published 2014-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-marshmallow References: [food52](http://food52.com/provisions/products/982-raspberry-marshmallows-2-boxes) Sometimes you need a break from the bulk bag of marshmallows you can buy at any old grocery store by indulging with a gourmet marshmallow package. From Food52, the handcrafted marshmallows provide a handmade and high end alternative. Made in small batches, the sugary treats are fresh and full of flavor. They are also a healthier option, as they are produced in a New York City bakery with all natural ingredients. Available in a variety of flavors, the [gourmet marshmallow packs](https://www.trendhunter.com/trends/2025-limited-edition-advent-calendar) come in varieties like cinnamon, espresso, raspberry and vanilla bean. If you really want to take your [s'mores](https://www.trendhunter.com/trends/hersheys-smores-variety-kit) to the next level, incorporating any one of these handmade marshmallows would yield ridiculously amazing results. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Marshmallows:** Opportunity for businesses to capitalize on the growing demand for gourmet, handcrafted marshmallows as a unique and high-end dessert option. - **Small Batch Production:** Opportunity for businesses to offer limited edition and exclusive marshmallow flavors by producing in small batches, promoting rarity and uniqueness. - **Healthy Desserts:** Opportunity for health-conscious businesses to develop and market all-natural, low-sugar marshmallow options as a guilt-free indulgence. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore creating artisanal marshmallows as a new product line to cater to the demand for gourmet desserts. - **Bakery:** Bakeries can offer custom-made artisanal marshmallows as a premium addition to their range of handcrafted baked goods, attracting upscale customers. - **Confectionery:** Confectionery companies can tap into the trend of healthy desserts by producing all-natural, alternative marshmallows, appealing to health-conscious consumers. ## Related on Trend Hunter - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md) - [Marshmallow Advent Calendars](https://www.trendhunter.com/trends/xo-marshmallow-advent-calendar.md) - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Airy Easter Chocolate Eggs](https://www.trendhunter.com/trends/xo-marshmallow-easter-eggs.md)