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# Supermarket Grab-and-Go Sandwiches
Wegmans' Meals2Go Program Offers Gourmet Grab-and-Go Sandwiches

By Elena Rahman | Published 2021-08-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-grabandgo-sandwiches
References: [fixturescloseup](https://www.fixturescloseup.com/2019/10/05/gourmet-go-grab-go-sandwiches/) & [meals2go](https://meals2go.com/#/?shortlink=90599c5f&pid=Unata&c=Unata)

Beloved food market, Wegmans, offers customers its gourmet [grab](https://www.trendhunter.com/trends/smart-fridge-vending-machines)-and-go sandwiches as part of the superstore's Meals2Go initiative. The program features several on-the-go food options for busy shoppers. Customers can pick up a quick meal while shopping from one of Wegmans' various food stands, including smoothies, [pizza, bakery items](https://www.trendhunter.com/trends/delice-to-go), ready-to-cook meals, and sandwiches.

Wegmans' fresh and gourmet sandwiches are available at a [grab-and-go stand display](https://www.trendhunter.com/trends/christmas-sandwiches). Located halfway between the store's fresh product and buffet foods, the Gourmet-&-Go Grab&-Go Sandwiches incorporates elements from both departments. The sandwiches take a step up from the ordinary with their fresh ingredients. Wegmans' goal is to transform the typical lunchtime item into a gourmet and on-the-go option for hungry and busy shoppers.

Image Credit: Wegmans

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 23% | Activity: 44% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Grab-and-go Meals:** The success of the grab-and-go sandwich concept could extend to other meal options for busy consumers.
- **Gourmet Fast Food:** The popularity of Wegmans' gourmet grab-and-go sandwiches suggests that there is a market for elevated, high-quality fast food options.
- **In-store Food Stands:** Offering a variety of in-store food stands can increase store foot traffic and provide an additional revenue stream for retailers.

### Where This Applies

- **Grocery Retail:** Grocery stores can innovate by offering grab-and-go meal options, fresh prepared foods, and in-store food stands to cater to busy shoppers who want quick, convenient and high-quality food options.
- **Fast Food:** Fast food chains can adapt by incorporating fresh, high-quality ingredients and providing gourmet options that cater to consumers' desire for both convenience and quality.
- **Food Service:** In-store food stands and grab-and-go options can offer new revenue streams for food service providers, while delivering elevated, on-the-go meal experiences to consumers.

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