# Tasty Shoe Installations Goodhood's Gourmet Footwear Looks Good Enough to Eat By Christina Butty | Published 2009-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-footwear References: [hypebeast](http://hypebeast.com/2009/08/goodhood-x-gourmet-launch-event/) & [gourmetinyourface](http://gourmetinyourface.com/collection/) Gourmet footwear recently invaded London’s Goodhood retailer with a play-on-words marketing installation, where shoes were placed, like food, on dishes set on top a table. The name ‘Gourmet’ does cleverly lend itself to this installation. Typically the word *gourmet* is reserved to describe fine food, but many [shoe aficionados](https://www.trendhunter.com/trends/soles4souls-canada) would argue that *gourmet* does appropriately apply to shoes. At any rate, the [Gourmet footwear marketing installation](https://www.trendhunter.com/trends/on-rotation1) at Goodhood was eye catching and earned a lot of attention, making the [play on words](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign) a success. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gourmet Footwear:** The rise of gourmet footwear presents an opportunity for innovative design and marketing strategies. - **Play-on-words Marketing:** Exploring play-on-words marketing can create unique and attention-grabbing installations. - **Cross-industry Collaborations:** Collaborations between the food and fashion industries can lead to unexpected and disruptive innovations. ### Industries Being Reshaped - **Footwear:** The footwear industry can leverage the concept of gourmet footwear to create premium and unique products that appeal to fashion-forward consumers. - **Retail:** Retailers can explore play-on-words marketing installations to create immersive and memorable shopping experiences that attract customers. - **Food & Fashion:** The intersection of the food and fashion industries presents an opportunity for collaborative projects that blur traditional boundaries and create novel experiences for consumers. ## Related on Trend Hunter - [Nature-Reconnecting Art Installations](https://www.trendhunter.com/trends/highwood-installation.md) - [Food Court Footwear Shops](https://www.trendhunter.com/trends/food-spot.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Customizable Modular Footwear Designs](https://www.trendhunter.com/trends/modular-footwear-design.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md)