# Casual Foie Gras Cans Uhmm's Gourmet Food Packaging Adopts Bold, Punchy Graphics & Text By Laura McQuarrie | Published 2015-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-food-packaging References: [kencat](http://www.kencat.com/?pg=gourmet) & [oleumflumen](http://www.oleumflumen.com/productes-gourmanderies-uhmm.htm) While it's common to see a lot of foie gras that's presented in a can with decadent gold detailing to imply prestige, this unassuming [gourmet food packaging](https://www.trendhunter.com/trends/higgidy-1) takes a much more relaxed approach. Rather than being branded with a name that would look beautiful printed in a scripty typeface, 'Uhmm...!' is the perfect brand name to describe being left speechless at the perfect combination of foie gras and [premium virgin extra olive oil](https://www.trendhunter.com/trends/drizzle-and-sizzle). For use, this decadent pairing is suggested to be eaten as an appetizer, with entrées, salads. Since the controversial foie gras is revered as a delicacy, this simple approach to branding sits back and lets the product speak for itself. Instead of even giving a hint at what the product looks like, this mysterious can boasts confidence as far as what's on the inside. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Casual Gourmet Food Packaging:** Uhmm's simple approach to branding foie gras and olive oil opts for bold graphics and text over decadent gold detailing - **Mystery Product Packaging:** Uhmm's minimalist packaging approach creates intrigue and demand by keeping the product's physical appearance a mystery - **Relaxed Branding:** Uhmm's lighthearted brand name and casual branding approach challenges the traditional stuffy and luxurious foie gras image. ### Sectors Adopting This - **Gourmet Food Industry:** Uhmm's innovative approach to foie gras packaging could disrupt the traditional high-end gourmet food industry by introducing a more accessible and approachable product to a wider audience - **Food Packaging Industry:** Uhmm's minimalist and contemporary packaging approach could disrupt the traditional design language of traditional upscale food packaging, appealing to a younger demographic with a more modern sensibility - **Hospitality Industry:** Uhmm's casual and laid-back food and packaging approach could prove extremely popular with the millennial customer base, disrupting the classic stuffy image associated with the hospitality industry. ## Related on Trend Hunter - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Plant-Powered Delicacies](https://www.trendhunter.com/trends/voie-gras.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md)