# Gourmet Dessert Shops Belgrade's Mandarin Pastry Shop Boasts Artisanal Treats and Bold Branding By Jana Pijak | Published 2015-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-dessert References: [buro247.hr](http://www.buro247.hr/lifestyle/gastro/sarmantna-slastisarnica-u-beogradu.html) This gourmet dessert cafe marries artisanal treats with a virbant brand identity and interior design. Mandarin is a chic pastry shop that tourists are encouraged to visit on their next trip to Belgrade, Serbia and is a place to experience some of the best treats in the city. In addition to the pastry shop's custom sweets, its interior also boasts [elegant decor](https://www.trendhunter.com/trends/barnaby-shop) and a series of art pieces that make its sitting area reminiscent of a mini gallery. This [contemporary pastry shop](https://www.trendhunter.com/trends/season-patisserie) specializes in [gourmet desserts](https://www.trendhunter.com/trends/gourmet-festive-creations) that will satisfy one's sweet tooth. Its interior will also satisfy visitor's love of graphic design and is the work of an urban collective, made up of young, industry up-and-comers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Treats:** Creating unique, handcrafted desserts that provide a premium, high-quality dining experience. - **Bold Branding:** Developing a strong and distinctive brand image that attracts and engages customers. - **Gourmet Desserts:** Offering sophisticated and decadent desserts that cater to customers seeking an elevated culinary experience. ### Where This Applies - **Cafe and Bakery:** Opportunity to create a gourmet dessert cafe that focuses on artisanal treats and bold branding to stand out in the market. - **Interior Design:** Providing design services to gourmet dessert shops looking to create visually stunning and immersive spaces that complement their culinary offerings. - **Graphic Design:** Assisting pastry shops in developing unique and eye-catching visual assets and branding materials that reflect their brand identity and attract customers. ## Related on Trend Hunter - [Visually Stimulating Pastries](https://www.trendhunter.com/trends/breathtaking-dessert.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Porcelain-Evoked Cafe Aesthetics](https://www.trendhunter.com/trends/cafe-ginori.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md) - [High-End Holiday Desserts](https://www.trendhunter.com/trends/ruelo-patisserie.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md)