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# Gourmet Cookie Dough Jars
OH MY DOUGH Offers Raw, Edible Cookie Dough with a Gourmet Focus

By Laura McQuarrie | Published 2018-06-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-cookie-dough
References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/06/oh-my-dough.html) & [ohmydough.de](http://www.ohmydough.de/)

Consumers who love to snack on raw cookie dough in the process of baking cookies have inspired the creation of a safe, ready-to-eat version of the snack—and OH MY DOUGH is a start-up that is introducing Germany to the idea of gourmet cookie dough.

OH MY DOUGH makes indulgent [edible cookie dough flavors](https://www.trendhunter.com/trends/snacking-dough-birthday-cake) like Cranberry White Chocolate, Hazelnut Chocolate Brownie and of course, the classic Chocolate Chip. These products are sold in convenient [grab-and-go pots](https://www.trendhunter.com/trends/spooners-cookie-dough) that are ideal for on-the-go eating or instant enjoyment at home.

As the idea of eating raw cookie dough will be somewhat new to consumers in Germany, OH MY DOUGH created a series of GIFs and vibrant monochromatic photographs to show off its new products in style.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 76% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Edible Cookie Dough:** The trend of edible cookie dough provides an opportunity for innovative flavors and convenient packaging.
- **Gourmet Snacking:** The trend of gourmet snacking opens doors for unique and indulgent flavors in popular snack foods.
- **Visual Marketing:** The trend of visually appealing marketing materials creates opportunities to showcase products in a stylish and compelling way.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can capitalize on the edible cookie dough trend by creating new flavors and packaging options.
- **Snack Food:** The snack food industry can explore the gourmet snacking trend by offering premium and unique snacking options.
- **Marketing and Advertising:** The marketing and advertising industry can provide visually appealing content to help brands showcase their products in a stylish manner.

## Related on Trend Hunter

- [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md)
- [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md)
- [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md)
- [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md)
- [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md)
- [Ready-to-Bake Artisan Cookie Doughs](https://www.trendhunter.com/trends/doughlicious-cookie-dough.md)
- [Heat-to-Eat Cookie Dough Pots](https://www.trendhunter.com/trends/sweet-joes-cookie-dough.md)
- [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md)
- [Clean Recipe Cookie Doughs](https://www.trendhunter.com/trends/home-dough.md)
