# Gold-Infused Instant Coffees The Bushido Gourmet Coffees Offer a Delicate Taste and Strong Aroma By Michael Hemsworth | Published 2017-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-coffee References: [foodbev](http://www.foodbev.com/news/empire-bespoke-foods-brings-two-new-gourmet-coffees-to-uk/) The Bushido gourmet coffee line promises to offer coffee connoisseurs a way for them to enjoy [premium varieties](https://www.trendhunter.com/trends/nescaf-dolce-gusto-pods) without having to visit their favorite cafe. The Bushido line of coffees comes from Empire Bespoke Foods and includes three Japanese-inspired varieties including Black Katana, Original and Gold 24K. The last one is infused with real 24-karat edible gold in order to add a shimmer to the hot beverage that makes it look far more like a high-end brew than instant. [Instant coffee](https://www.trendhunter.com/trends/craft-instant-decaf) is often associated with being an option to have when in a pinch, but the new Bushido gourmet coffee line changes this perception with recipes and ingredients that are quite premium. This includes 100% Arabica beans of which only the top 20% of each crop are used. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Instant Coffee:** The Bushido line shows there's a growing interest in high-end instant coffee that offers a delicate taste and strong aroma. Look for opportunities to offer new flavors and blends. - **Luxury Coffee Additives:** With gold being used to enhance the flavor and appearance of coffee, there's a trend for adding luxury ingredients to regular products. Consider other ways to enhance the customer experience with premium ingredients. - **Japanese-inspired Coffee Varieties:** The success of Bushido's line of Japanese-inspired coffee flavors, could spark more interest in exotic and international varieties. Consider introducing unique blends to reach a more diverse consumer base. ### Who This Affects Most - **Coffee:** The high demand for premium and unique coffee could drive innovation in the coffee industry for new blends and additives, like adding gold flakes to create a more luxurious experience. - **Food Retail:** Given the premium nature of the Bushido line and its success, there could be potential for more high-end coffee to be sold through food retail chains. Think about new markets to sell unique coffee blends. - **Tourism:** Japan is one of the inspirations behind the Bushido line of coffee varieties. The popularity of Japanese culture could lead to a growing demand for unique coffee blends in Japan and in markets that have a strong interest in Japan's culture. Take advantage of the growing interest in Japanese travel experiences. ## Related on Trend Hunter - [Specialty Instant Coffees](https://www.trendhunter.com/trends/specialty-instant-coffee.md) - [Micro-Ground Instant Coffees](https://www.trendhunter.com/trends/premium-instant-coffees.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Aromatic Instant Espresso Coffees](https://www.trendhunter.com/trends/craft-instant-coffee-espresso.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Craft Instant Espresso](https://www.trendhunter.com/trends/blue-bottle-coffee-2.md)