# Truffle-Topped Potato Chips These Gourmet Chips are Inspired by a Distinctively West Coast Dish By Katherine Pendrill | Published 2015-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-chips References: [brandeating](http://www.brandeating.com/2015/10/review-lays-wavy-west-coast-truffle-fries-potato-chips.html) & [fritolay](http://www.fritolay.com/blog/blog-post/snack-chat/2015/07/15/lay-s-potato-chips-announces-four-finalists-for-do-us-a-flavor-contest) [Lay's](https://www.trendhunter.com/trends/kettle-cooked-ruffles) is now selling a variety of gourmet chips inspired by a distinctively West Coast dish. As part of its ['Do Us a Flavor' competition](https://www.trendhunter.com/trends/do-us-a-flavor-1), Lay's released a series of unusual chip flavors. One of the finalists of this competition is a snack that features a high-end ingredient. The new 'Wavy West Coast Truffle Fries Potato Chips' features the brand's signature thick-cut potato chips with a subtle seasoning. The seasoning is designed to mimic the taste of truffle fries, which is a distinctive restaurant dish found on the West Coast of the United States. The addition of [truffle seasoning](https://www.trendhunter.com/trends/parmesan-truffle-crackers) gives the chips a rich aroma and a slightly herb-like taste. The gourmet chips are intended to capture the essence of truffle oil without overpowering the saltiness of the potato chips. The decadent potato chips provide a unique way to enjoy a distinctively West Coast dish. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Chip Flavors:** Creating unique and unusual chip flavors using high-end ingredients that mimic popular regional dishes can attract adventurous snackers. - **Mimicking Restaurant Dishes:** Developing snack flavors that replicate the taste of popular restaurant dishes can offer consumers a convenient way to enjoy their favorite food on-the-go. - **Premium Ingredients in Snacks:** Incorporating premium ingredients like truffle oil or other high-end seasonings in snacks can enhance the product's perceived value and entice consumers to try it. ### Sectors Adopting This - **Snack Foods:** Integrating high-end ingredients in snack foods can differentiate brands and appeal to consumers seeking unique and upscale options. - **Food Manufacturing:** Developing new and innovative snack products that mimic popular restaurant or regional dishes can create a competitive advantage and offer new revenue streams for food manufacturers. - **Food Retail:** Carrying unique and trendy snack products that feature high-end ingredients and replicates popular restaurant flavors can attract a wider consumer base and increase sales for retailers. ## Related on Trend Hunter - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Rose Petal Potato Chips](https://www.trendhunter.com/trends/chips-la-vie-en-rose.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Globally Inspired Chips](https://www.trendhunter.com/trends/lays-flavored-potato-chips.md) - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Single-Source Snack Chips](https://www.trendhunter.com/trends/westons-family-farms-organic-potato-chips.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md)