# Beer-Inspired Cheeses This Gourmet Cheese Collection is Specially Designed to Pair with Beer By Katherine Pendrill | Published 2015-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-cheese-collection References: [murrayscheese](http://www.murrayscheese.com/gifts/collections-assortments/murray-s-beer-collection.html) 'Murray's' is now offering consumers the opportunity to purchase a gourmet cheese collection that is specially designed to pair with beer. Although [wine and cheese](https://www.trendhunter.com/trends/wine-pairing-board) is a familiar combination, many consumers have begun experimenting with [beer pairings](https://www.trendhunter.com/trends/blue-cheese-ale) as well. This collection takes the guess work out of the equation, but helps consumers identify exactly what kind of cheeses pair well with different beers. The gourmet cheese collection features high-quality cheeses that have been developed with traditional beer flavors in mind. Each cheese features a different flavor profile that is elevated when paired with beer. Some of the gourmet cheeses featured in the collection include nutty Cave Aged Gruyere, sweet Romano and smoky La Quercia Proscuitto Picante. The collection even includes a jar of pear-flavored jam and rye crackers to take the pairings to the next level. The collection ultimately makes it easier for consumers to experiment with different pairings by pre-selecting the kinds of cheeses that best complement beer. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gourmet Beer Pairings:** Opportunity to create gourmet cheese collections specifically designed to pair with different types of beer. - **Beer and Cheese Experiments:** Increasing popularity of consumers experimenting with beer and cheese pairings, opening doors for unique flavor combinations. - **Simplified Pairing Experience:** Development of curated cheese collections that help consumers easily identify the best cheeses to pair with specific beers. ### Where This Applies - **Cheese Manufacturing:** Opportunity to develop and market specialty cheeses specifically formulated for beer pairings. - **Craft Brewing:** Collaboration with cheese manufacturers to create beer-infused or beer-flavored cheeses for enhanced pairing experiences. - **Hospitality & Culinary:** Integration of beer and cheese pairing experiences into restaurant menus or culinary events to cater to consumer preferences. ## Related on Trend Hunter - [Cheese-Infused Luxury Chocolates](https://www.trendhunter.com/trends/m-cacao-fromage-chocolate-collection.md) - [Cheese Pairing Beers](https://www.trendhunter.com/trends/the-perfect-pairing.md) - [Artisan Cheese Pairing Sets](https://www.trendhunter.com/trends/rogue-creamery.md) - [Beer Cheese Spreads](https://www.trendhunter.com/trends/beer-cheese-spread.md) - [Cheese Subscription Clubs](https://www.trendhunter.com/trends/murrays-cheese-club.md) - [D2C Artisanal Cheese Boxes](https://www.trendhunter.com/trends/artisanal-cheese-boxes.md) - [Premium Cheese Wine Pairings](https://www.trendhunter.com/trends/wine-and-cheese.md) - [Flavor-Infused Cheese Ranges](https://www.trendhunter.com/trends/saputo-cheeses.md) - [Curated Cheese Experiences](https://www.trendhunter.com/trends/cheese-enthusiasts.md)