# Upscale Cereal Bars Kellogg's Recently Opened a Cafe That Serves Gourmet Cereal Bowls By Katherine Pendrill | Published 2016-07-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-cereal-bowls References: [brandeating](http://www.brandeating.com/2016/07/kelloggs-opens-fancy-cereal-cafe-in-nyc.html) & [newsroom.kelloggcompany](http://newsroom.kelloggcompany.com/2016-06-29-A-Cereal-State-Of-Mind-Kelloggs-Opens-First-Ever-Permanent-Cafe-In-NYC) [Kellogg's](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-barista-edition-cereal) is trying to change the way consumers think about cereal by opening a high-end cafe that serves up gourmet cereal. With classic Kellogg's brands and chef-driven ingredients, the upscale cereal bar puts a delicious twist on a classic breakfast dish. The experimental cereal bar has been dubbed the 'Kellogg's NYC Cafe' and it will be a permanent fixture in the Times Square area. The shop will serve classic Kellogg's cereal such as Special K, Rice Krispies and [Frosted Flakes](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake), but with a gourmet twist. Instead of simply adding milk, customers will be able to enjoy chef-curated toppings such as green tea powder, toasted peanuts and even ground coffee. The cafe will also allow consumers to build their own [gourmet cereal bowl](https://www.trendhunter.com/trends/cereal-cups) by choosing from the extensive selection of toppings. With a growing number of consumers looking for more creative breakfast options, the new Kellogg's NYC Cafe puts an innovative twist on a long-time pantry staple. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Upscale Cereal Bar Experience:** Creating high-end cereal bars that offer gourmet ingredients and unique toppings as a way to elevate the breakfast experience. - **Chef-curated Cereal Bowls:** Collaborating with chefs to create gourmet cereal bowls with innovative and unexpected combinations of toppings. - **Customizable Cereal Experiences:** Providing consumers with the opportunity to build their own gourmet cereal bowls by offering a wide selection of toppings and ingredients. ### Industries Being Reshaped - **Food and Beverage Industry:** Exploring new ways to innovate in the cereal industry by elevating the breakfast experience and offering unique and personalized options. - **Hospitality Industry:** Integrating cereal bars into hotels, restaurants, and cafes as a way to offer guests a trendy and upscale breakfast option. - **Branding and Marketing Industry:** Designing and promoting new cereal bar concepts and experiences to target consumers looking for creative and innovative breakfast choices. ## Related on Trend Hunter - [Coffee-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-barista-edition-cereal.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Nostalgic Keto-Friendly Cereals](https://www.trendhunter.com/trends/incredibowl.md) - [Flavorful Cereal Mashups](https://www.trendhunter.com/trends/cereal-mashup.md) - [Instant Cereal Bowls](https://www.trendhunter.com/trends/instabowls.md) - [Breakfast-Inspired Beverage Items](https://www.trendhunter.com/trends/new-cereal-drinks.md)