# Gourmet Beer Jellies 'Malty And Hoppy Delicacy' Jams are Infused with Local Beer By Mary Van Puymbroeck | Published 2017-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-beer-jellies References: [nowtoronto](https://nowtoronto.com/food-and-drink/food/beer-jelly-toronto/) & [maltyandhoppydelicacy](http://www.maltyandhoppydelicacy.ca/) These gourmet beer jellies from 'Malty and Hoppy Delicacy' make for a fun remix on the classic breakfast spread. Malty and Hoppy Delicacy founder Francoise Briet was inspired to create these [beer-infused spreads](https://www.trendhunter.com/trends/beerinfused-dessert) after she tasted a barrel-aged brew from [Bellwoods Brewery](https://www.trendhunter.com/trends/bellwoods-brewery). According to Briet, "I found the beer had a nose like wine in France, I’m from Beaune, in Burgundy – it brought me back there." From this experience she decided to create a jelly that was low in sugar and made from 75% beer. She reached out to local Toronto breweries to collaborate on this innovative new product. The lighter jellies tend to taste similar to a sweet wine jelly, while the darker gourmet beer jellies have more of a hoppy, umami flavor. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Beer Jellies:** Opportunity for creating unique and flavorful spreads using local craft beers. - **Beer-infused Spreads:** Potential for developing a range of food products infused with different types of beer. - **Low Sugar Jellies:** Growing demand for healthier alternatives in the jelly and spread market. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can explore partnerships with gourmet food producers to create innovative beer-infused products. - **Food and Beverage:** Food manufacturers can tap into the trend of gourmet spreads and offer unique beer-infused options. - **Health and Wellness:** Opportunity for companies in the health and wellness industry to market low sugar jellies as a healthier alternative. ## Related on Trend Hunter - [Spreadable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/flavored-marmelade.md) - [Root Beer Jelly Condiments](https://www.trendhunter.com/trends/triple-xxx-root-beer-jelly.md) - [Spicy Pepper-Based Jellies](https://www.trendhunter.com/trends/profanity-jam.md) - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Versatile Tart Cherry Spreads](https://www.trendhunter.com/trends/tart-cherry-spread.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Fruit Juice-Infused Beers](https://www.trendhunter.com/trends/juice-aisle-pale-ale.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Botanical Tea Jams](https://www.trendhunter.com/trends/worthy-jams.md)