# Cookie-Inspired Bagels Einstein Bros. Bagels' Makes Cinnamon-Topped 'Snickerdoodle Gourmet Bagels' By Laura McQuarrie | Published 2017-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-bagels References: [instagram](https://www.instagram.com/p/BcII2iGh-dA/?taken-by=einsteinbros) & [einsteinbros](https://www.einsteinbros.com/menu/bagels-and-shmear) [Einstein Bros. Bagels](https://www.trendhunter.com/trends/maplehouse-egg-sandwich) expanded its seasonal holiday menu to feature two new kinds of bagels, including [cookie-inspired Snickerdoodle Gourmet Bagels](https://www.trendhunter.com/trends/snickerdoodle-pizza-cookie). The American bagel and coffee chain took its classic egg bagel recipe and enhanced it with a buttery, cinnamon-topped coating that puts a sweet spin on the savory bagel. As such, the baked good feels more like an indulgent dessert or a donut than a bagel. Aiming to capture the interest of consumers who are looking for bold new flavor experiences, food and beverage brands are remixing familiar comfort foods with sweet, savory, spicy and salty flavor reversals. Einstein Bros. Bagels' new menu now also includes the Chocolate Chip Cheesecake Shmearful and two savory breakfast sandwiches, offering a range of sweet and savory options to satisfy. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sweet-savory Bagel Flavors:** Food and beverage brands are remixing familiar comfort foods with sweet, savory, spicy and salty flavor reversals to capture the interest of consumers who are looking for bold new flavor experiences. - **Seasonal Menus:** Food and beverage chains are expanding their seasonal menus to offer new and innovative flavors to entice customers during festive periods. - **Dessert-inspired Breakfast Items:** Food and beverage brands are exploring the opportunity to turn breakfast staples into indulgent desserts to offer customers new flavors and experiences. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can leverage the trend of sweet-savory bagel flavors to create new menu items and increase customer engagement. - **Bakeries:** Bakeries can look into offering seasonal menus to provide customers with new and innovative flavors during festive periods. - **Coffee Shops:** Coffee shops can explore the opportunity to add dessert-inspired breakfast items to their menus to entice customers with indulgent flavors and experiences. ## Related on Trend Hunter - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Southern Cuisine Bagel Sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich.md) - [Layered Cinnamon Sandwich Cookies](https://www.trendhunter.com/trends/snickerdoodle-sandwich-cookies.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md) - [Autumnal Festival Bagel Menus](https://www.trendhunter.com/trends/oktoberfest-menu.md) - [Fresh Baked Bagel Retailers](https://www.trendhunter.com/trends/einstein-bros-bagels.md) - [Frozen Sweet Bagels](https://www.trendhunter.com/trends/wakenbagel.md) - [Candy-Colored Holiday Bagels](https://www.trendhunter.com/trends/candy-cane-bagel.md) - [Hybrid Cinnamon Cupcake Cookies](https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie.md)