# Paint Swatch Salsa Labels These Gourmet Antipasti Packahes Feature Vibrant Glass Jars By Ady Floyd | Published 2015-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gourmet-antipasti References: [thedieline](http://www.thedieline.com/blog/2015/8/20/legurm) & [industriahed](http://industriahed.com/202413/5855671/our-work/legurme) IndustriaHED created the [glass jar labels](https://www.trendhunter.com/trends/romantica-jar) for Legurmê's gourmet antipasti products using carefully selected colors from paint swatches. Each label was created using a paint swatch that suited its ingredients and markets the gourmet antipasti brand's products in a [bold way](https://www.trendhunter.com/trends/fruit-bliss). The colors and typography play a vital role in the elegance of this packaging. In order to convey a strong and direct message, the lettering of the brand's name is hand-drawn on the front of each label while label colors are meant to mimic and represent the boldest flavors. For example, the jar containing eggplant is represented with a dark purple label and playfully illustrated vegetables. These labels aim to appeal to a younger generation of food enthusiasts who appreciate the natural ingredients and playful color combinations adapted by this brand. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Color-inspired Packaging:** Using carefully selected colors from paint swatches to create visually appealing packaging for food products. - **Hand-drawn Typography:** Incorporating hand-drawn lettering to create a unique and bold brand identity. - **Playful and Vibrant Labels:** Using bold and vibrant colors to appeal to a younger generation of food enthusiasts. ### Where This Applies - **Food Packaging:** Exploring innovative and visually appealing packaging designs for food products. - **Graphic Design:** Utilizing hand-drawn typography and playful color combinations in branding and packaging design. - **Food and Beverage:** Targeting younger food enthusiasts with visually appealing and vibrant packaging for gourmet food products. ## Related on Trend Hunter - [Revamped Premium Pesto Jars](https://www.trendhunter.com/trends/eviosys.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)