# Recyclable Packaged Vegan Eggs Goupie's Easter Eggs are Packaged in Polypropylene Bags By Amy Duong | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goupie References: [confectionerynews](https://www.confectionerynews.com/Article/2019/01/11/Goupie-vegan-Easter-Eggs-in-recyclable-packaging) Goupie's chocolate confectionary unveiled [Easter Eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs) that are carefully packaged in an [entirely recyclable box](https://www.trendhunter.com/trends/superfresh-growers-1) that boasts a beautiful trapezoid shape. Goupie's Brand Manager, Grace Simpson states on the matter, "we wanted to create an Easter Egg that tasted delicious and was free from unnecessary packaging, at a reasonable price point. We're really excited to be launching these eggs in their new and improved format." The packaging is made from polypropylene and is a compostable alternative that doesn't affect the product in any way. In terms of the chocolate, it is entirely [vegan-friendly](https://www.trendhunter.com/trends/the-bridge-1) and is offered in two flavor options of either Salted Sticky Toffee Goupie or Original Goupie. Each piece is cut into slightly smaller pieces in order to give a bigger proportion of chocolate. The back of the box also describes how to re-use the packaging. Image Credit: Goupie ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Recyclable Packaging:** Creating innovative packaging solutions that are environmentally friendly and can be easily recycled. - **Vegan-friendly Products:** Developing food products that are entirely plant-based and cater to the growing demand for vegan options. - **Compostable Alternatives:** Exploring compostable materials as an alternative to traditional packaging materials that reduce waste and environmental impact. ### Who This Affects Most - **Food Packaging:** Opportunities for companies to create sustainable packaging options for food products with a focus on recyclability and compostability. - **Plant-based Food:** Growing market for plant-based food products, including vegan chocolate, that provide healthier and more sustainable alternatives to traditional options. - **Sustainability Consulting:** Rise in demand for sustainability consulting services to help businesses implement eco-friendly practices and develop innovative solutions for packaging and product development. ## Related on Trend Hunter - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Artisan Flavor Easter Chocolates](https://www.trendhunter.com/trends/happi-easter-eggs.md) - [Oat Milk Creme Eggs](https://www.trendhunter.com/trends/chuckie-egg.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md) - [Textural Flat Easter Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-eggs.md) - [Plant-Based Easter Chocolates](https://www.trendhunter.com/trends/moo-free-easter-eggs.md) - [Eco Easter Product Packaging](https://www.trendhunter.com/trends/ferrero-easter-range.md)