# Compilation Fan Video Shorts The Gotye 'Somebodies' Covers Parodies of the Popular Song By Sarah Nazim | Published 2012-08-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gotye-somebodies References: [mashable](http://mashable.com/2012/08/12/gotye-single-youtube-covers/) & [facebook](https://www.facebook.com/gotye?ref=ts) The Gotye 'Somebodies' is a compilation of fan videos that was put together by the singer himself. As if the song hasn’t been overplayed enough on the airwaves, [YouTube](https://www.trendhunter.com/trends/shopping-collections) is also being flooded with multiple covers by the fan community. The Somebodies song takes bits and pieces of a number of covers made by fans, and was remixed to create a new song. It’s nice to know that the singer took the time to not only hear his fans out, but was able to give them a bit of spotlight as well. Social media is a great way for brands to connect and engage with its target market, and Gotye does a great job here of making the most of the YouTube channel. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Compilation Fan Videos:** Disruptive innovation opportunity: Brands can harness the power of fan-created content by curating and remixing fan videos to create unique and engaging experiences. - **Cover Parodies:** Disruptive innovation opportunity: Artists can leverage the creativity of their fanbase by remixing cover parodies to create new songs and build a stronger bond with their fans. - **Social Media Engagement:** Disruptive innovation opportunity: Brands can utilize social media platforms like YouTube to connect and engage with their target market, giving their fans a spotlight and building a loyal community. ### Who This Affects Most - **Music Industry:** Disruptive innovation opportunity: The music industry can leverage fan-created content and cover parodies to create new revenue streams and foster artist-fan collaboration. - **Branding and Marketing:** Disruptive innovation opportunity: Branding and marketing professionals can explore the potential of curating and remixing user-generated content to enhance brand engagement and create unique brand experiences. - **Social Media Platforms:** Disruptive innovation opportunity: Social media platforms can develop features and tools to facilitate fan engagement and collaboration, enabling artists and brands to harness the power of user-generated content. ## Related on Trend Hunter - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Music Mashups Apps](https://www.trendhunter.com/trends/mashapp-music.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Singer Soda Music Videos](https://www.trendhunter.com/trends/so-good.md) - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md) - [Musical AI Campaigns](https://www.trendhunter.com/trends/fiverr-nobody-cares.md)