# Campfire-Inspired Muffins The 'Gotta Have S'more' S'Muffins are Filled with Marshmallow Goodness By Sarah Nazim | Published 2012-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gotta-have-smore-smuffins References: [gottahavesmore](http://gottahavesmore.com/shop/smuffins/smuffins) & [facebook](https://www.facebook.com/GottaHaveSmore) The 'Gotta Have S'more' S'Muffins are a fun spin on the traditional graham cracker campfire treat. There have been several different variations of this dessert popping up all over the internet, from [Jarred S'Mores](http://www.trendhunter.com/trends/becky-bakes-smores-pudding) to [Campfire Cake Pops](http://www.trendhunter.com/trends/smore-pops-by-big-bears-wife). These alluring muffins come in a variety of different flavors, including cookies'n'creme, chocolate ganache, chocolate peanut butter and chocolate caramel. The cupcakes have [marshmallow around the edges](https://www.trendhunter.com/trends/carvel-2) and chocolate bases that give them a distinctive look. This bakery offers something that is rarely found in other commercialized dessert stores, which is why the treats are so appealing. Pretend like you're sitting around a warm campfire when munching on these [delicious cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-squishmallows-cupcakes)! ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Campfire-inspired Desserts:** Opportunity for bakeries and dessert shops to create unique twists on classic campfire treats, like the 'Gotta Have S'more' S'Muffins. - **Gourmet Cupcakes:** Opportunity for bakeries to create high-end cupcakes with unique flavor combinations, like those found in the 'Gotta Have S'more' S'Muffins. - **Dessert Hybrids:** Opportunity for dessert shops to combine different types of desserts, like muffins and s'mores, to create new and exciting treats. ### Industries Being Reshaped - **Bakery Industry:** Bakeries can take advantage of the trend towards campfire-inspired and gourmet desserts to stand out and attract customers. - **Dessert Industry:** Dessert shops can capitalize on the trend towards hybrid desserts to create unique and appealing treats. - **Food Industry:** Restaurants and food trucks can incorporate campfire-inspired and gourmet desserts into their menus to offer customers unique and memorable dining experiences. ## Related on Trend Hunter - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Cafe-Inspired Snack Muffins](https://www.trendhunter.com/trends/hot-cocoa-with-marshmallow-muffins.md) - [Chocolate Muffin Treats](https://www.trendhunter.com/trends/little-bites-smores.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md)