# Excuse-Generating Apps The Gotta Go! App Helps Users Get Out of Awkward Situations By Katherine Pendrill | Published 2016-01-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gotta-go-app References: [techcrunch](http://techcrunch.com/2016/01/25/chelsea-handlers-new-app-gotta-go-gets-you-out-of-awkward-situations/?ncid=rss) & [gottago.io](https://gottago.io/) Coinciding with the release of her [Netflix](https://www.trendhunter.com/trends/steppin) series 'Chelsea Does,' Chelsea Handler has debuted her new Gotta Go! app. While Handler is best known for her comedy, her new app provides a clever way to get out of awkward situations. The 'Gotta Go!' app was designed as part of a collaboration between Handler and the San Francisco-based firm 'Yeti.co.' The app is primarily designed for generating excuses that can be used to get out of awkward situations. To use the app, users simply tap on an emoji that is associated with the excuse they want to use. Users then add the contact number to their address book and set an alarm for a text message or call. When a bad situation arises, users can simply show their companion the phone call or text to get out of the engagement. Some pre-built excuses include situations such as a missing pet or a car being towed. However, users can also customize their own excuses to make them applicable to nearly any situation. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Excuse-generating Apps:** Disruptive innovation opportunity: Develop an app that provides creative and customizable excuses to help users get out of awkward situations. - **Collaborative App Design:** Disruptive innovation opportunity: Create a platform that allows celebrities or influencers to collaborate with app development firms to create unique and specialized apps. - **Customized Excuse Services:** Disruptive innovation opportunity: Build a service that offers personalized excuses tailored to individual users to help them gracefully exit uncomfortable or unwanted situations. ### Industries Being Reshaped - **Mobile App Development:** Disruptive innovation opportunity: Establish a mobile app development company that specializes in creating innovative and user-friendly apps for various purposes, including excuse-generating apps. - **Celebrity Tech Collaborations:** Disruptive innovation opportunity: Facilitate partnerships between celebrities and tech firms to create unique and attention-grabbing apps that leverage the celebrity's fan base. - **Personalized Services:** Disruptive innovation opportunity: Develop a platform that offers personalized services tailored to individual users' needs and preferences, such as customized excuse services. ## Related on Trend Hunter - [Excuse-Providing Mock Cans](https://www.trendhunter.com/trends/i-cant-can.md) - [Public Bathroom Location Apps](https://www.trendhunter.com/trends/the-bathroom-app.md) - [Meeting-Canceling Apps](https://www.trendhunter.com/trends/cala.md) - [Social Gathering-Scheduling Apps](https://www.trendhunter.com/trends/momentitos-app.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Slacking Support Tools](https://www.trendhunter.com/trends/office-slacker.md) - [Anti-Ghosting Dating Sites](https://www.trendhunter.com/trends/after.md) - [Anti-Productivity Apps](https://www.trendhunter.com/trends/quiet-quitter.md) - [Calendar Simulation Tools](https://www.trendhunter.com/trends/fakeappointmentcom.md)