# Refocused Technology Companies LogMeIn Has Rebranded to 'GoTo' and Refocused Its Product Line By Colin Smith | Published 2022-02-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/goto References: [zdnet](https://www.zdnet.com/article/logmein-rebrands-as-goto-streamlines-product-portfolio/) & [logmein](https://www.logmein.com/pro/lp/sem-vert?utm_medium=cpc&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DMr5a33Ylm5rgqyuRqHLWBJPz3YdJh9QFV9myQevtQ1rPgJ_F13HUaAqC4EALw_wcB&gclsrc=aw.ds)  'LogMeIn,' the business solutions technology company, has announced a rebrand to the name '[GoTo](https://www.trendhunter.com/trends/ozempic-era-menu),' alongside a newly reformed product line. LogMeIn offered a variety of [tech support-based services](https://www.trendhunter.com/trends/apple-business-connect) for industries, such as digital solutions, networks, and communications. Now, as GoTo, the company will focus on a few key services. These services are 'GoTo Resolve,' and 'GoTo Connect.' GoTo Resolve is a proprietary ticketing solution software. This service allows businesses to streamline tech support while maintaining absolute privacy of internal data. GoTo Connect is the name given to the brand's suite of communications services, such as GoTo Voice, GoTo Video, and GoTo Meeting. These services are capable of efficiently managing the communications of hundreds of company workers at one time. GoTo found that the work-from-home environment and pandemic-driven lockdowns accelerated the demand for its services, leading to these rebranding and product refinement initiatives. Image Credit: GoTo ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 3% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Streamlined Tech Support:** GoTo Resolve offers a proprietary ticketing solution software that allows businesses to streamline tech support while maintaining absolute privacy of internal data. - **Efficient Communication Management:** GoTo Connect offers a suite of communication services capable of efficiently managing the communications of hundreds of company workers at one time. - **Demand for Remote Work Solutions:** The pandemic-driven lockdowns accelerated the demand for GoTo's services, leading to rebranding and product refinement initiatives. ### Where This Applies - **Information Technology:** The IT industry could benefit from GoTo's streamlined tech support services, enhancing their support capabilities. - **Remote Work Communications:** Industries that have shifted to work from home would benefit from GoTo's efficient communication management tools. - **Enterprise Solutions:** Enterprise businesses could benefit from GoTo's rebranding and product refinement initiatives, improving their tech support and communication management capabilities. ## Related on Trend Hunter - [Data Connectivity Re-Branding Initiatives](https://www.trendhunter.com/trends/data-connectivity.md) - [Travel-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/travel-and-expense.md) - [Smart Meeting Platforms](https://www.trendhunter.com/trends/thats-what-you-said.md) - [Rebranded Cloud AI Companies](https://www.trendhunter.com/trends/nice-ccaas.md) - [Workplace Collaboration Applications](https://www.trendhunter.com/trends/zoom-team-chat.md) - [Video Conferencing Security Services](https://www.trendhunter.com/trends/tugboat.md) - [Comprehensive Tech Showcase Events](https://www.trendhunter.com/trends/logiplay-2024.md) - [AI-Driven Company Pivots](https://www.trendhunter.com/trends/enterprise-productivity-solutions.md) - [AI-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/global-video-solutions.md)