# Rebellious Rainy Day Editorials The ‘Tough Love’ Editorial Features Gothic Makeup and By Lacey-Jane Walsh | Published 2013-10-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gothic-makeup References: [fashioncow](http://fashioncow.com/2013/10/marikka-juhler-tough-love-mari-sarai-harpers-bazaar-singapore-october-2013/) & [harpersbazaar](http://www.harpersbazaar.com/) This striking October editorial for Harper’s Bazaar features [Gothic makeup](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) and chic, edgy fashion. Model Marikka Juhler is the center of attention in this Tim Burton style series. Each shot is filled with stylish fall fashion, but with a punkish twist. Juhler sports curly black locks and [black lipstick](https://www.trendhunter.com/trends/romnd-black-lip) in this series. She also flaunts a small nose ring, which adds to the overall rebellious feel behind this editorial. Many of these shots incorporate umbrellas, rain jackets and boots. This is great because fall is generally a rainy time of year, and by including these items, photographer Mari Sarai highlights the fact that these are [fall fashion pieces](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion). These charming rocker chic looks focus on black, white, orange and gold apparel. The Tough Love series proves that being a little daring with your fashion can pay off. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Gothic Make-up:** Opportunity for companies to innovate with alternative make-up styles and products - **Punkish Fashion:** Opportunity for brands to explore edgier fashion styles and incorporate them into their collections - **Rainy Day Accessories:** Opportunity for companies to create fashionable and practical items that cater to the need for rainproof gear ### Who This Affects Most - **Beauty:** Companies in this industry can innovate by offering bold and unconventional beauty products - **Fashion:** Fashion brands can explore edgier styles and accessories to cater to the consumers' changing preferences - **Outdoor Gear:** Companies in this industry can innovate with trendy and fashionable rainproof gear, such as umbrellas and jackets ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)