# Macabre Insect-Killer Ads Raid Campaign Features Grim Reaper By Elsa Blaine | Published 2008-09-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gothic-killer-insects-raid-kills-bugs-dead-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/raid_moth) & [killsbugsdead](http://www.killsbugsdead.com/) Raid is going gothic with their latest ad campaign, using a [macabre stylized Grim Reaper](https://www.trendhunter.com/trends/death-wishes-jacket) to push their 'Killing Bugs Dead' tagline. These dark print ads depict a [killer moth, mosquito and cockroach](https://www.trendhunter.com/trends/zero-bugs), and were created for a Romanian promotion for the popular bug spray. The images are all produced in ghoulish black and white, with only the product highlighted in color. With [Halloween right around the corner](https://www.trendhunter.com/trends/halloween-essentials), these ads' timing couldn't have been better. The campaign was designed by Draftfcb from Bucharest, with art direction by George Grosescu, under the creative direction of Dragos Radulescu. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Macabre Advertising:** Opportunities for brands to use gothic and horror-inspired themes in their advertising campaigns for added impact and attention. - **Stylized Product Highlighting:** Product placements with striking visuals that pop from a black and white or a muted background. - **Holiday-themed Marketing:** Creating marketing campaigns that align with holidays, festivities, and other cultural celebrations. ### Where This Applies - **Pest Control:** Innovations in marketing may improve pest control companies' reach and messaging to protect homes and businesses from pests. - **Advertising:** New advertising fields may be integrated with creative offshoots that embrace macabre, gothic, and horror-inspired themes. - **Consumer Products:** 'Dark' themed advertising campaigns can be an entry point to an otherwise mundane and a predictable market. ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md) - [Style-Conscious Anti-Insect Systems](https://www.trendhunter.com/trends/mosqo-bug-zapper.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)