# Glamorous Goths Italian Vogue Shows Freaky Fashions in June Issue By Rachel | Published 2009-05-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gothic-fashion References: [pipeline.refinery29](http://pipeline.refinery29.com/under_the_influence/morbid_goth_looks_take_center.php) When it comes to summer style, we are all quick to think of [bright colors](https://www.trendhunter.com/trends/vowels-1), light fabrics and more ethereal looks. Throwing a wrench in that thinking, Italian [Vogue](https://www.trendhunter.com/trends/nft-collection2) featured a spread in their upcoming issue that features all-black [Gothic styles](https://www.trendhunter.com/trends/stomp-clog). The Vogue spread showed fashions from Yves Saint Laurent, Yohji and Nina Ricci in the smoky spread by Craig McDean. The looks were heavy with full skirts, long blouses and chunky jewelry. Perhaps this is not a look you want to pursue too heavily if you live in warmer climates, as black makeup running down your face is never cute. However, if Italian Vogue has something to say about it, black is… the new black. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Gothic Summer:** The trend of Gothic styles in summer fashion presents an opportunity for clothing companies to offer unique alternatives to traditional summer wear. - **All-black Everything:** The all-black trend provides an opportunity for cosmetics companies to showcase products that add contrast to the dark hues of Gothic fashion. - **Dark Bohemian:** The emerging trend of dark bohemian fashion presents an opportunity for jewelry companies to offer statement pieces with a Gothic twist. ### Where This Applies - **Fashion:** The Gothic summer trend is an opportunity for fashion companies to offer an edgy alternative to traditional summer styles. - **Cosmetics:** The all-black trend presents an opportunity for cosmetics companies to showcase products that complement Gothic fashion. - **Jewelry:** The dark bohemian trend presents an opportunity for jewelry companies to showcase unique statement pieces. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)