# Naturally Caffeinated Juices Jamba Launches New 'Gotcha Matcha' and 'Bold 'n Cold Brew' Beverages By Niko Pajkovic | Published 2021-08-11 | Updated 2021-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gotcha-matcha References: [qsrmagazine](https://www.qsrmagazine.com/news/jamba-unveils-gotcha-matcha-and-bold-n-cold-brew-beverages) & [jamba](https://www.jamba.com/) American juice and smoothie company [Jamba](https://www.trendhunter.com/trends/the-go-getter-by-jamba) has unveiled two new caffeinated summertime beverages: 'Gotcha Matcha' and 'Bold 'n Cold Brew.' With the release of these two drinks, the company will also offer customers an all-new plant-based foam topping made to mimic the texture and taste of whip cream. The 'Gotcha Matcha' consists of [high-quality matcha produced in Japan](https://www.trendhunter.com/trends/starbucks-japan-matcha), balanced with authentic green tea, which provides the drink with a source of natural caffeine. Alternatively, the 'Bold 'n Cold Brew,' is a sophisticated [cold brew coffee](https://www.trendhunter.com/trends/coco-cold-brew) topped with the company's new plant-based foam. These new iced beverages are being marketed as breakfast drinks to pair with Jamba's grab-and-go food items such as the 'Egg & Cheese Handwich,' the 'Spring Veggie Egg Bake,' and the 'Classic Sausage.' Image Credit: Jamba ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Naturally Caffeinated Beverages:** Opportunities exist for companies to utilize natural sources of caffeine in their beverage offerings. - **Plant-based Toppings:** Developing plant-based alternatives to traditional toppings present disruptive innovation opportunities for food & beverage companies. - **Breakfast Beverages:** Creating breakfast-specific beverages to complement grab-and-go food items can appeal to customers seeking a convenient, hassle-free breakfast experience. ### Where This Applies - **Juice & Smoothie Companies:** Juice & smoothie companies can capitalize on the trend of naturally caffeinated beverages by introducing new drink options with natural sources of caffeine. - **Plant-based Food Companies:** Plant-based food companies can develop innovative toppings to replace traditional ones and cater to the growing demand for vegan and vegetarian options. - **Convenience Food & Beverage Companies:** Convenience food & beverage companies can target customers seeking a hassle-free breakfast experience by introducing breakfast-specific beverage options to their lineup. ## Related on Trend Hunter - [Blended Smoothie-Like Coffees](https://www.trendhunter.com/trends/blended-coffees.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Eye-Catching Dual-Fruit Refreshments](https://www.trendhunter.com/trends/jamba-over-ice-drinks.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Premium Nootropic Coffees](https://www.trendhunter.com/trends/premium-nootropic-coffees.md) - [Cold Brew Smoothies](https://www.trendhunter.com/trends/cold-brew-smoothies.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Veggie-Rich Matcha Smoothies](https://www.trendhunter.com/trends/the-go-getter-by-jamba.md)