# Scentvertising The New Bus Stops By Sugih Sutjiono | Published 2006-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/got-scent References: [au.news.yahoo](http://au.news.yahoo.com/061205/2/11ny5.htmlhttp://www.arcadeinc.com) Familiar with the "Got Milk?" ads? The people at [Arcade Marketing](https://www.trendhunter.com/trends/scentseal) just took the ad campaign to a new level. Using a new technology called "Magniscent" they made [scented bus shelters](https://www.trendhunter.com/trends/scented-billboards). "what goes better with chocolate chip cookies than a big glass of cold milk?" The idea was to attract people's attention using the scent which is emitted from a special adhesive strips that has the aroma of chocolate chip cookies. Great smelling bus shelters are the new trend! A relief from that bad body odour from the person next to you while waiting for your bus! ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Scentvertising:** Opportunity for businesses to enhance their advertising campaigns by incorporating scent to attract consumers' attention. - **Bus Shelters:** Opportunity to transform bus shelters into engaging and pleasant spaces by introducing innovative features like scented adhesive strips. - **Magniscent Technology:** Disruptive innovation opportunity to develop and utilize new scent-emitting technologies, such as Magniscent, for various marketing applications. ### Sectors Adopting This - **Advertising:** Opportunity for the advertising industry to explore the use of scent as a unique and attention-grabbing promotional tool. - **Outdoor Infrastructure:** Opportunity for the outdoor infrastructure industry to innovate and improve bus shelters by incorporating sensory elements like scented adhesive strips. - **Technology:** Opportunity for the technology industry to develop and advance scent-emitting technologies like Magniscent, opening up new possibilities for marketing and sensory experiences. ## Related on Trend Hunter - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md)