# Milk-Pairing Ad Campaigns The Famous 'Got Milk' Campaign Has Been Revamped to Include Food By Christopher Magsambol | Published 2015-09-17 | Updated 2015-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/got-milk References: [fandbnews](http://fandbnews.com/got-milks-new-california-inspired-milk-pairing-ad-aims-to-excite-delight/) & [youtu.be](https://youtu.be/EUpVbWpZsvk) A phenomenon of milk mustaches emerged out of the iconic 'Got Milk' campaign of the past, but its newest ads incorporate interesting [milk and food pairings](https://www.trendhunter.com/trends/santas-milk) to better market the refreshing drink. The 'Food loves milk' campaign is a series of print ads and commercials that feature a food pairing that goes well with milk. The commercial begins with an endless assortment of [sweets from cupcakes, cake and cookies](https://www.trendhunter.com/trends/mms-its-more-fun-together) all of which are transformed into a doughnut. In this particular case, the campaign is suggesting that "Sweet loves milk." The new campaign is attempting to capitalize on food pairings that bring together [opposing flavors, like sweet and salty](https://www.trendhunter.com/trends/flamin-hot-brands). The campaign wants to display the versatility of milk and its ability to complement a variety of flavors. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Food-milk Pairing:** The trend of incorporating food and milk pairings in ad campaigns present a potential disruptive opportunity for advertisers to revamp existing food and beverage campaigns through pairing their products with milk. - **Opposing Flavor Pairing:** The trend of emphasizing opposing flavor pairings in ad campaigns presents a disruptive opportunity for food and beverage companies to explore new flavor combinations and diversify their product lines. - **Versatile Milk Usage:** The trend of showcasing the versatility of milk usage in ad campaigns presents a disruptive opportunity for milk manufacturers to expand their product offerings and explore new market segments. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from incorporating milk pairings in their ad campaigns to optimize their product marketing strategy and reach a wider audience. - **Advertising:** The advertising industry can benefit from showcasing opposing flavor pairings and the versatility of milk usage for cross-promotions and creative ad campaigns. - **Dairy:** The dairy industry can explore and invest in promoting the versatility of milk usage to consumers and collaborate with food and beverage companies in creating innovative food pairings. ## Related on Trend Hunter - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Puppet-Themed Alt Milk Campaigns](https://www.trendhunter.com/trends/cereal-and-almond-milk.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Food Pairing Campaigns](https://www.trendhunter.com/trends/trigger-the-taste.md) - [Versatile Hot Honey Campaigns](https://www.trendhunter.com/trends/hot-honeys.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md) - [Friendship Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly-campaign.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Holiday Milk Collections](https://www.trendhunter.com/trends/milk-bar-x-got-milk.md)