# AI-Generated Spokespersons Got Beef's Granny Challenges Jerky Made with Fillers and Additives By Laura McQuarrie | Published 2026-06-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/got-beef References: [prnewswire](https://www.prnewswire.com/news-releases/got-beef-introduces-granny-an-ai-generated-brand-spokesperson-with-jaw-dropping-realistic-ai-youtube-commercial-and-billboard-campaign-302803423.html)  Direct-to-consumer grass-fed beef jerky brand Got Beef announced the launch of an AI-generated spokesperson, [Granny](https://www.trendhunter.com/trends/granny-cooks-for-me), a surprisingly realistic character who is already making an appearance on the company's social media platforms and a new billboard campaign. Ultimately, Granny is an advocate for clean-label snacking and "starting beef with retailers" selling products full of fillers and additives. Got Beef uses a range of AI tools to support various parts of its business, from product sourcing and packaging design to customer communications and content production. Granny is generated using [AI video generation technology](https://www.trendhunter.com/trends/humva), [Kling](https://www.trendhunter.com/trends/kling-ai1). "Producing the character with AI is perfect," said Benji Boyce, founder of Got Beef. "The videos cost me around $100-$200 each to generate and always go viral, which earns me money in addition to the beef jerky sales." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 46% | Activity: 54% | Freshness: 81% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI Brand Characters:** Synthetic spokespeople are lowering the cost of memorable brand storytelling while giving challenger companies scalable personalities for social, retail, and outdoor campaigns. - **Clean-label Confrontation:** Consumer skepticism toward fillers and additives is creating room for brands to differentiate through provocative messaging that frames ingredient transparency as entertainment. - **Viral Micro-production:** Low-cost generative video tools are reshaping campaign economics by letting small brands test high-volume creative concepts that can convert attention into direct sales. ### Industries Being Reshaped - **Direct-to-consumer Food:** AI-enabled content production is giving niche snack brands more affordable ways to build awareness, personalize messaging, and compete with established retail incumbents. - **Advertising Technology:** Generative media platforms are expanding the creative supply chain with synthetic talent, rapid video production, and performance-driven campaign iteration. - **Outdoor Advertising:** Billboard campaigns featuring AI-made characters are blending physical visibility with digital virality, turning static media placements into shareable brand moments. ## Related on Trend Hunter - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Streaming Service Expansions](https://www.trendhunter.com/trends/spotify-creative-lab.md) - [AI Chat Browser Expansions](https://www.trendhunter.com/trends/bing-chat-1.md) - [AI-Backed Crypto Chatbots](https://www.trendhunter.com/trends/amy.md) - [AI-Powered Video Summarizers](https://www.trendhunter.com/trends/google-2.md) - [Family-Friendly AI Shopping Assistants](https://www.trendhunter.com/trends/duckymaze.md) - [AI-Generated Video Presenters](https://www.trendhunter.com/trends/ai-generated-video.md) - [AI-Powered T-Shirt Customization Platforms](https://www.trendhunter.com/trends/aipowered-website.md) - [AI Brand Spokespersons](https://www.trendhunter.com/trends/brand-spokespersons.md)