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# Soft Textile Exfoliating Towels
Goshi Joins Brain Dead on a Set of Exfoliating Soft Towels

By Amy Duong | Published 2021-06-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/goshi
References: [hypebeast](https://hypebeast.com/2021/6/brain-dead-goshi-exfoliating-towel-release)

[Brain Dead](https://www.trendhunter.com/trends/brain-dead-japan-new-year) works in collaboration with Goshi on a new collection of the exfoliating towel. The duo join forces and produces the selection of towels in Gunma, Japan. It is an essential piece in the bathroom and honors the rich journey of textile manufacturing, dating back to thousands of years.

The exfoliating towel is bright pink and made entirely from 100% recyclable nylon materials. It is simple to use with any shower soap and helps cleanses the body entirely. It efficiently [removes dead skin cells](https://www.trendhunter.com/trends/exfoliating-body-washes) and opens up any clogged pores to clear and properly cleanse the skin deeply. It leaves it rejuvenated and feeling fresh, packaged in a playful bag. It is available in-store at Brain Dead studios.

Image Credit: Goshi

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 3% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Beauty:** The use of 100% recyclable nylon materials in the exfoliating towel opens opportunities for a line of sustainable and eco-friendly beauty products.
- **At-home Spa:** The ease of use of the exfoliating towel opens opportunities for a line of at-home spa products that provide an affordable alternative to expensive spa treatments.
- **Textile Innovation:** The partnership between Brain Dead and Goshi highlights the potential for innovative collaborations in creating new textile products for various applications.

### Sectors Adopting This

- **Cosmetics:** The exfoliating towel could lead to the development of more sustainable and eco-friendly beauty products, tapping into the growing market for environmentally conscious consumers.
- **Personal Care:** The at-home spa trend could disrupt traditional personal care industries such as salons and spas, providing a more convenient and affordable option for consumers.
- **Textile Manufacturing:** The collaboration between Brain Dead and Goshi showcases the potential for textile innovation in various industries, from fashion to home decor, and even medical applications.

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