# Remixed Heritage Apparel The Gosha Rubchinskiy x Burberry Collaboration Features Sporty Undertones By Jana Pijak | Published 2017-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gosha-rubchinskiy-x-burberry References: [buro247.me](http://www.buro247.me/fashion/news/first-look-gosha-rubchinskiy-x-burberry-s-new-coll.html) & [gosharubchinskiy](http://gosharubchinskiy.com) The Gosha Rubchinskiy x Burberry collaboration collection was showcased during the streetwear label's Spring/Summer 2018 runway show. Following recent collaborations with sportswear labels like [Fila](https://www.trendhunter.com/trends/burger-king-and-fila), [Adidas](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi) and [Kappa](https://www.trendhunter.com/trends/wind-and-sea-and-kappa), the Russian designer teamed up with the English luxury brand -- known for its timeless trench coats, and signature novacheck print. Footballer-inspired separates, structured trench coats and loose-fitting sweatpants stole the spotlight on the runway stage and were a seamless marriage of both brands' most memorable styles. One of the most impressive looks from the Gosha Rubchinskiy x Burberry range was a shorts and short-sleeved shirt combination in a checkered print along with a matching cap. While youthful in its theme, the outfit referenced vintage hunting gear in an unexpected way. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 56% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Remixed Heritage Apparel:** The collaboration between Gosha Rubchinskiy and Burberry showcases how remixing heritage styles can create unique and innovative designs. - **Sporty Undertones:** The incorporation of sportswear elements in the collaboration collection demonstrates the trend of blending athletic aesthetics with luxury fashion. - **Vintage Hunting Gear:** The unexpected reference to vintage hunting gear in the outfit highlights the trend of incorporating nostalgic elements into contemporary fashion designs. ### Where This Applies - **Fashion:** The collaboration between Gosha Rubchinskiy and Burberry presents opportunities for fashion brands to explore new ways of remixing heritage styles and incorporating sportswear elements. - **Luxury:** The use of luxury brand Burberry's signature novacheck print in the collection showcases the potential for luxury brands to collaborate with streetwear labels and create unique, high-end designs. - **Sportswear:** The incorporation of sportswear elements in the collaboration collection opens up possibilities for sportswear brands to explore partnerships with luxury fashion labels and create innovative designs. ## Related on Trend Hunter - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Luxe Leather-Lined Plaid Sneakers](https://www.trendhunter.com/trends/terrace-sneaker.md) - [Community-Honoring Eclectic Fashion](https://www.trendhunter.com/trends/ganni-and-barbour.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Revamped Classic Winter-Ready Footwear](https://www.trendhunter.com/trends/tricker.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md)