# Quirky Plant-Based Food Ads Gosh! Food's Falafel Advertisement is Surprising By Georgia Wray Norsten | Published 2024-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gosh-food References: [adsoftheworld](https://www.adsoftheworld.com/campaigns/gosh-surprisingly-just-veg)  'Gosh! Food' kicked off a playful and creative marketing campaign that highlights the simple yet astonishing taste of their falafel. Under a new "astonishment" creative platform, the [plant-based food company](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign) --known for its [all-natural, vegetable-based products](https://www.trendhunter.com/trends/lantana-foods) -- focuses on surprising consumers with how great their food tastes despite being made from just vegetables. In a [humorous campaign film](https://www.trendhunter.com/trends/german-doner-kebab), a woman is unfazed by her partner's bold declaration of becoming a nudist, as she's far more astonished by the flavor-packed Gosh! falafel she's eating. This light-hearted approach perfectly captures the campaign's core message: Gosh! 's food is both delicious and wholesome, made entirely from vegetables, without the heavy processing of other plant-based alternatives. With the tagline "Gosh! Surprisingly Just Veg," the campaign invites consumers to experience the shock of flavorful, all-natural food. Image Credit: Gosh! Food ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 42% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Humorous Plant-based Marketing:** Using humor in plant-based advertising can make the transition to meat alternatives more appealing by engaging consumers on a more personal and entertaining level. - **Shock Value Advertising:** Capitalizing on the element of surprise in marketing campaigns can effectively draw attention and generate buzz around plant-based food products. - **Ingredient Transparency:** Highlighting the simplicity and naturalness of ingredients appeals to health-conscious consumers looking for clean and wholesome foods. ### Industries Being Reshaped - **Plant-based Food:** As demand for meat alternatives grows, innovations in flavor and marketing can help differentiate products in a crowded market. - **Marketing and Advertising:** Creative and humorous ad campaigns can break through the noise, especially in competitive sectors like food and beverage. - **Natural Food Products:** The focus on all-natural and minimally-processed ingredients aligns with the increasing consumer demand for transparency and healthfulness in their food choices. ## Related on Trend Hunter - [Snacking-Friendly Plant-Based Bites](https://www.trendhunter.com/trends/gosh-veg-bites.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Plant-Based Street Food Bites](https://www.trendhunter.com/trends/gosh-street-food-bites.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Plant-Based Food Tracking Programs](https://www.trendhunter.com/trends/gosh-plant-points.md) - [Tasty Nutritious Snack Campaigns](https://www.trendhunter.com/trends/deliciously-satisfying.md)