# Eco-Friendly All-Terrain Footwear The Goruck Jedburgh Rucking Boots are Made with Deception Canvas By Michael Hemsworth | Published 2021-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goruck-jedburgh-rucking-boots References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/footwear/goruck-jedburgh-rucking-boots/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [goruck](https://www.goruck.com/products/jedburgh-rucking-boots) The [Goruck Jedburgh](https://www.trendhunter.com/trends/goruck-mackall-allterrain-rucking-shoes) Rucking Boots are a [military inspired footwear](https://www.trendhunter.com/trends/gr10k-x-salomon-quest-low-2-sneakers) style for athletes and outdoor adventurers alike looking to maintain comfort when spending extended periods hiking or training. The shoes are constructed with Deception Canvas, which is reported to be three-times stronger than conventional canvas to maintain an eco-friendly design. This also gives the footwear a vintage look and feel, while also being quick-drying to easily withstand exposure to rain or water. The Goruck Jedburgh Rucking Boots are built on a lightweight EVA midsole along with an [all-terrain outsole](https://www.trendhunter.com/trends/jld-boot) that work together to create an impressively comfortable feel underfoot. The flexibility of the boots means they will move with the wearer to accommodate intense training or encounters with an array of terrain. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 75% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Footwear:** Opportunity for designing and developing eco-friendly footwear to target the growing consumer demand for sustainable solutions. - **All-terrain Footwear:** Opportunity for designing and developing durable and comfortable footwear for outdoor enthusiasts and athletes. - **Military-inspired Style:** Opportunity for incorporating military-inspired designs into everyday footwear for a rugged and trendy look. ### Where This Applies - **Footwear Manufacturing:** Industry can capitalize on creating eco-friendly and all-terrain footwear designs. - **Outdoor Gear Retail:** Industry can tap on the growing trend of outdoor enthusiasts looking for durable and comfortable footwear. - **Fashion Retail:** Industry can incorporate military-inspired styles into footwear for a trendy and rugged aesthetic. ## Related on Trend Hunter - [Dynamic Glowing Trail Boots](https://www.trendhunter.com/trends/jungle-esc.md) - [Durable Hyper-Lightweight Footwear](https://www.trendhunter.com/trends/deckers-x-lab-enduro.md) - [Earthy Toned Waterproof Boots](https://www.trendhunter.com/trends/targhee-iv.md) - [Weatherproof Sneaker-Like Boots](https://www.trendhunter.com/trends/danner-x-brandblack-boot.md) - [Rugged Field Boots](https://www.trendhunter.com/trends/field-boot-gtx.md) - [Kevlar-Infused Hiking Sneakers](https://www.trendhunter.com/trends/huckberry-x-danner-n45-low-hiking-sneaker.md) - [Terrain-Ready Utility Boots](https://www.trendhunter.com/trends/jld-boot.md) - [Hybrid Off-Road Urbanite Sneakers](https://www.trendhunter.com/trends/tarvas-forest-bather-cordura.md) - [Collaboration Gold-Colored Hiking Boots](https://www.trendhunter.com/trends/huckberry-x-danner-mountain-600-gtx.md)