# Air-Fried Frozen Seafood Products The Gorton's Seafood Air Fried Range Includes Two Options By Michael Hemsworth | Published 2023-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gortons-seafood-air-fried-range References: [preparedfoods](https://www.preparedfoods.com/articles/127939-gortons-seafood-air-fried-fillets-and-butterfly-shrimp) & [gortons](http://www.gortons.com/)  The [Gorton's](https://www.trendhunter.com/trends/southern-style-shrimp) Seafood Air Fried range has been launched by the brand as a lineup of frozen food items that are perfect for consumers to pick up as a new take on some classic recipes. The products consists of premium seafood that has been air fried rather than deep-fried to give it a crispy texture without the associated oiliness or calories. Featuring 50% less fat than other varieties on the market, the products come in two varieties including Air Fried Butterfly Shrimp and [Air Fried Fish Fillets](https://www.trendhunter.com/trends/youngs-breaded-fish-with-flavour). Priced at $8.99 each, the Gorton's Seafood Air Fried range doesn't require that consumers use an air fryer to prepare the products to expand accessibility. The products build on the [popularity of air fried foods](https://www.trendhunter.com/trends/air-fryer-food-range) amongst consumers with a penchant for crispy fare. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 39% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Air-fried Frozen Seafood:** The use of air-frying technology to improve the texture, reduce calories and increase accessibility of frozen seafood products - **Low-calorie Frozen Foods:** The creation of innovative frozen food products that offer healthier options for consumers looking to reduce calorie intake - **Premium Frozen Seafood:** The introduction of premium seafood products into the frozen food market, offering consumers high-quality options for easy meal preparation ### Where This Applies - **Frozen Food:** The frozen food industry can capitalize on the trend towards healthier and more convenient meal options with the introduction of products such as air-fried frozen seafood - **Seafood:** The seafood industry can explore the use of air-frying technology to increase the appeal and accessibility of their products in the frozen food market - **Home Appliance:** The home appliance industry can benefit from the trend towards air-frying by developing and marketing innovative air fryers for easy and healthier meal preparation ## Related on Trend Hunter - [Southern Recipe Seafood Products](https://www.trendhunter.com/trends/southern-style-shrimp.md) - [Oversized Frozen Fish Fillets](https://www.trendhunter.com/trends/youngs-chip-shop.md) - [Elevated Frozen Seafood Products](https://www.trendhunter.com/trends/youngs-seafood-gastro-range.md) - [Comfort-Focused Frozen Seafood Offerings](https://www.trendhunter.com/trends/frozen-seafoods.md) - [Fakeaway-Style Frozen Products](https://www.trendhunter.com/trends/birds-eye-2.md) - [Frozen Air-Fried Chicken Snacks](https://www.trendhunter.com/trends/air-fried-chicken-bites.md) - [Frozen Air Fryer Dishes](https://www.trendhunter.com/trends/green-giant-product.md) - [Air Fryer-Targeted Chicken Products](https://www.trendhunter.com/trends/forresters-crisp-up.md) - [Family-Friendly Air Fryer Products](https://www.trendhunter.com/trends/mccain-air-fryer-range.md)