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# Album-Inspired Watches
G-SHOCK Made Two Versions of a Gorillaz Watch Inspired by Different Albums

By Daniel Johnson | Published 2019-09-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gorillaz-watch
References: [hypebeast](https://hypebeast.com/2019/9/gorillaz-g-shock-second-collaboration-release) & [gshock](https://www.gshock.com/)

G-SHOCK has created two versions of a Gorillaz watch that ware inspired by the group's albums, 'Gorillaz' and 'The Now Now.' The two versions of the Gorillaz watch are titled the 'DW-5600' and the 'GA-2000.' Both of the models are limited edition releases and are shock, vibration and water-resistant. The watches will be live on September 18th, and both will have a $186 price point.

G-SHOCK's DW-5600 watch is inspired by the Gorillaz album, The Now Now, and it features similarities to the album art. The watch features Bluetooth connectivity and compatibility with the G-SHOCK app. The GA-2000 version is larger and is designed after the group's first album, Gorillaz. The watch has a camo strap and a black dial.

Both accessories fuse aesthetics with function while appealing to a niche consumers group -- music lovers and fans of Gorillaz' music.

Image Credit: G-SHOCK

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 35% | Activity: 6% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Music-inspired Watches:** The fusion of aesthetics and functionality in watches designed after artists and bands presents an opportunity for companies to appeal to a niche consumer group.
- **Limited Edition Releases:** Creating limited edition watches inspired by music albums presents an opportunity for companies to generate buzz and increase demand for their product.
- **Bluetooth-connected Watches:** Watches with Bluetooth connectivity and compatibility with phone apps present an opportunity for companies to target the tech-savvy consumer and provide added value to their product.

### Sectors Adopting This

- **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of music-inspired watches by collaborating with popular artists and bands to create limited edition releases.
- **Consumer Electronics:** The consumer electronics industry can take advantage of the trend of Bluetooth-connected watches to market to the tech-savvy consumer and create added value for their product.
- **Entertainment Merchandise:** The entertainment merchandise industry can benefit from creating limited edition watches inspired by popular music albums, generating buzz and appealing to fans of the artist and their music.

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