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# Archery-Inspired Workout Tools
'Gorilla Bow' Offers an Intense Full-Body Workout

By Joey Haar | Published 2017-01-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gorilla-bow
References: [get.gorillabow](http://get.gorillabow.com/)

'[Gorilla Bow](https://www.trendhunter.com/trends/gorilla-ultimate-preworkout)' is a versatile piece of workout equipment that takes advantage of the shape and dynamism of a bow and arrow to give its users a complete fitness regime. Invented by Rhode Island-based fitness company [Gorilla Fitness](https://www.trendhunter.com/trends/gorilla-ultimate-pump-complex), the product combines a bow-like shape with modern [resistance bands](https://www.trendhunter.com/trends/kensui) to offer several different workouts for people of all strength levels and fitness goals.

Though the traditional bow was invented as a weapon, anyone who has fired arrows from a recurve bow for an extended period of time knows that it takes a significant amount of strength in ones arms, chest, and back. By removing the weaponry and turning that concept into a piece of workout equipment, the Gorilla Bow harnesses those same muscle groups -- as well as the legs and core through other specialty exercises.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 81% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Bow-shape Fitness Equipment:** Innovative workout equipment designed with bow-like shapes presents body-focused workouts using resistance bands instead of traditional weights.
- **Archery-inspired Training:** Archery has become an inspiration for unique and challenging workout regimens that involve arms, chest, back, and core muscles.
- **Versatile Resistance Training:** Resistance training using equipment designed with bow and arrow shapes that are versatile and accommodating for different fitness levels and body types.

### Who This Affects Most

- **Fitness Equipment:** Fitness equipment industry could produce innovative resistance training equipment that mimics bow shapes, targeting crossfit and bodybuilding enthusiasts.
- **Sports and Fitness Apparel:** Specialized archery-inspired workout apparel, such as lightweight and flexible clothing, footwear and accessories that support a full range of muscle movement and versatility, are likely to disrupt the sports and fitness apparel industry.
- **Gym and Fitness Centers:** Gym and fitness centers could offer archery-inspired workout classes in their repertoire by incorporating innovative workout equipment that mimics bow-like shapes and challenges different muscle groups.

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