# Woman-Run Music Labels Warner Music México Debuts Gorgona, a Woman-Led Music Label By Kanesa D | Published 2023-04-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gorgona References: [billboard](https://www.billboard.com/pro/warner-music-mexico-gorgona-women-run-label-launched/) & [wmg](https://www.wmg.com/)  Warner Music México has launched Gorgona, a music label completely managed and run by women, exclusively for talented women. The label was created to address the lack of women in senior industry roles in the music industry, allowing them to pursue higher opportunities across the organization. Gorgona, a creature who serves as the protective deity of women in Greek mythology, inspired the label's name and the first songwriter's camp experience attended by musicians Ali Stone, Erika Vidrio, Escarlata, Ingratax, Marian Ruzzi, and more. Through Gorgona, Warner Music Group hopes to encourage more women in music to pursue higher opportunities. All business operations, from songwriting to digital music services, are led by women at the firm. Commenting on the camp experience, Andrea Fernandez, A&R manager at Warner Music México, said: "[The artists] had practically never attended a camp where the participation of women was greater than that of men. We came out with a network of creative women who were able to get to know themselves and their work and produced spectacular songs.” Image Credit: WMG Mexico ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 18% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Women-run Music Labels:** Warner Music México launches Gorgona, a women-run music label allowing women to pursue higher opportunities in the industry. - **Promoting Diversity in Music Leadership:** Gorgona aims to encourage more women to take up leadership roles in music, addressing the lack of women in senior positions. - **Female Musician Empowerment:** Gorgona's songwriter camp provides an empowering space for female musicians to network and showcase their talent. ### Who This Affects Most - **Music Industry:** Women-led music labels like Gorgona have the potential to disrupt the male-dominated music industry. - **Entertainment Industry:** Gorgona's efforts to promote diversity in music leadership can inspire similar initiatives across the entertainment industry. - **Creative Industry:** Gorgona's support for female musicians and songwriters can pave the way for innovative and diverse content in the creative industry. ## Related on Trend Hunter - [Label-Backed Musical Merch](https://www.trendhunter.com/trends/warner-music.md) - [Music-Inspired Tequila Partnerships](https://www.trendhunter.com/trends/y-sol-tequila.md) - [All-Female Esports Teams](https://www.trendhunter.com/trends/g2-esports-1.md) - [Female Empowering Energy Drinks](https://www.trendhunter.com/trends/gorgie.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md) - [Gender Inclusive Gaming Mentorships](https://www.trendhunter.com/trends/xbox-mentorship-program.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Gender Equality Wine Collections](https://www.trendhunter.com/trends/disrupt-now-collection.md)