# Prisoner-Rehabilitating Wine Brands Gorgona Wine Uses Prisoners to Create Their White Wine By Michael Baxter | Published 2014-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gorgona-wine References: [neatorama](http://www.neatorama.com/2014/02/21/Fine-Wine-Made-by-Prisoners/) & [foxnews](http://www.foxnews.com/leisure/2013/11/21/would-try-wine-made-by-prisoners/) Gorgona wine is a very different kind of wine, and not just in flavor. While the wine is delicious, the big news with Gorgona wine is whose hands (or feet) are at work creating the wine. This wine brand uses convicted criminals as workers. Gorgona is a beautiful scenic destination in Italy filled with great views and well, grapes. There still are criminals there, but these particular criminals have some very specific skills. Winemaker Lamberto Frescobaldi is putting the prisoners to work creating [white Gorgona wine](https://www.trendhunter.com/trends/misto-mare) in an effort to rehabilitate them. The wine also holds a good standing among [wine connoisseurs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata), so there's no need to let the hands that make it deter you from trying it. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Prisoner-rehabilitation Programs:** Creating wine brands that employ convicted criminals as a form of rehabilitation. - **Socially Conscious Consumer Goods:** Developing products that have a positive impact on society and support social causes. - **Experiential Marketing in the Wine Industry:** Using unique storytelling and immersive experiences to promote wine brands and engage consumers. ### Where This Applies - **Wine Production:** Integrating prisoner labor into winemaking processes as a way to support rehabilitation and create unique selling points. - **Criminal Justice Reform:** Collaborating with prison systems to implement rehabilitation programs that provide inmates with valuable skills and employment opportunities. - **Social Impact Brands:** Building brands that not only offer high-quality products but also contribute to social causes and community development. ## Related on Trend Hunter - [Luxury Californian Wines](https://www.trendhunter.com/trends/guilty-grape.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Rebellious Red Wines](https://www.trendhunter.com/trends/19-crimes-tempranillo.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Upcycled Wine Brands](https://www.trendhunter.com/trends/rotterdam-urban-winery.md) - [Boundary-Pushing Wine Collaborations](https://www.trendhunter.com/trends/marthas-chard.md) - [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md)