# Debuting High-Performance Athletic Gear NikeLab ACG's SS 2018 Line Boasts GORE-TEX Jackets By Kalin Ned | Published 2018-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goretex-jackets References: [hypebeast](https://hypebeast.com/2018/5/nikelab-acg-summer-2018-collection-blends-editorial) & [blendsus](https://www.blendsus.com/collections/nike) From [GORE-TEX](https://www.trendhunter.com/trends/trekking-collection) jackets and deploy cargo shorts to compression running tights and breathable tees, the Spring/Summer 2018 collection by recently launched [NikeLab ACG](https://www.trendhunter.com/trends/nike-acg-lava-loft-down-jacket) is captured in an editorial by California-based retailer Blends. The product is incredibly versatile, form-fitting and adventure-ready. This year's offering takes into account demanding and action-packed environments. As a result, the silhouettes adapt quickly to changing weather and humidity. The photographs focus on the technicality and detailing in the performance-oriented GORE-TEX jackets and garments. The sealed seams and waterproof zippers of the outerwear are put to the forefront with styled close-ups. The features include armpit ventilation, helmet-compatible hoods, as well as inner back straps that boast a comfortable way of carrying the GORE-TEX jackets when their not on. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 93% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Performance Gear:** Disruptive innovation opportunity: Develop multi-purpose athletic gear that can adapt to various environments and weather conditions. - **Technical GORE-TEX Jackets:** Disruptive innovation opportunity: Create advanced outerwear with sealed seams, waterproof zippers, and innovative ventilation systems. - **Adventure-ready Activewear:** Disruptive innovation opportunity: Design athletic clothing that combines style and functionality for action-packed environments. ### Sectors Adopting This - **Athletic Apparel:** Disruptive innovation opportunity: Introduce innovative fabrics, designs, and features to enhance performance and comfort in athletic clothing. - **Outdoor Gear:** Disruptive innovation opportunity: Develop high-performance equipment and clothing for outdoor enthusiasts and adventurers. - **Sportswear Retail:** Disruptive innovation opportunity: Create a curated shopping experience for performance-oriented athletic gear to cater to the needs of active consumers. ## Related on Trend Hunter - [Outdoor-Ready Technical Performance Wear](https://www.trendhunter.com/trends/trekking-collection.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Adaptable Insulation Runner Jackets](https://www.trendhunter.com/trends/nike-acg-lava-loft-down-jacket.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md) - [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Weather Ready Outdoor Boots](https://www.trendhunter.com/trends/digi-camo-1.md)