# Co-Branded Kitchens Gorenje Pininafarina Black Collection By Aleksander Uranc | Published 2008-05-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gorenje-pininfarina-black-collection References: [sandiuranc.blog.siol.net](http://sandiuranc.blog.siol.net/2008/02/page/2/) & [gorenjepininfarina](http://www.gorenjepininfarina.com/black/) A long lasting, successful collaboration between **[Gorenje](https://www.trendhunter.com/trends/keeping-real-fans-cool)** and **[Pininfarina](https://www.trendhunter.com/trends/inkar)** resulted in a new [high-end range of kitchen appliances](https://www.trendhunter.com/trends/monogram-luxury-appliances). Gorenje launched the first collection designed by Pininfarina in 2000 and continued with second generation in 2005. In 2008, a new limited edition range was introduced at the Pininfarina car museum in Turin. **Implications** - As more and more people manage to work their way into the middle class or higher, their demands for home appliances change accordingly. Products like this reflect a movement towards aesthetic concerns that aspire to more than mere function, and that is something wealthier consumers are definitely looking for when deciding which company to choose and how much to pay. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Aesthetic Concerns:** Opportunity to create high-end products that focus on aesthetic appeal and design, catering to the demands of wealthier consumers. - **Co-branding Partnerships:** Opportunity for companies to collaborate and create unique, limited edition products that combine expertise from different industries. - **Luxury Appliances:** Opportunity to tap into the growing market of luxury home appliances that cater to the aspirations of the middle class and higher. ### Where This Applies - **Home Appliance:** Home appliance manufacturers can explore partnerships and collaborations to create high-end, aesthetically appealing products. - **Design:** Design firms can collaborate with manufacturers to create unique and visually appealing products for the luxury market. - **Consumer Goods:** Opportunity for consumer goods companies to expand into the luxury market by offering premium, aesthetically pleasing products. ## Related on Trend Hunter - [Motorsport Kitchen Collections](https://www.trendhunter.com/trends/the-porsche-x-smeg.md) - [Gold-Accented Home Appliances](https://www.trendhunter.com/trends/smeg-x-ovo.md) - [Personalized Kitchen Campaigns](https://www.trendhunter.com/trends/make-more-than-meals.md) - [Modern Home Appliance Lines](https://www.trendhunter.com/trends/essence-white.md) - [Earth-Toned Kitchen Appliances](https://www.trendhunter.com/trends/kitchenaid-heart-hand-with-magnolia.md) - [Stylish Kitchen Appliances](https://www.trendhunter.com/trends/cruxgg.md) - [Elevated Kitchen Appliance Collections](https://www.trendhunter.com/trends/smeg-1.md) - [Advanced Home Appliance Lines](https://www.trendhunter.com/trends/advanced-home-appliance.md) - [Collaboration Brass-Hued Kitchen Appliances](https://www.trendhunter.com/trends/breville-brass-collection.md)